I believe everyone has the feeling that "the level of consumption is on the rise and the concept of consumption is changing." The Miura exhibition, which is honored as the first person in Japan's consumer society research, recently put forward the concept of "the fourth consumer age." In the concept, The current consumers are no longer satisfied with the joy of shopping, but to start exploring the happiness outside of shopping behavior. With the advent of the fourth consumer era, the market and the brand will face reshuffle, but these are not able to have any impact on the Chinese local underwear brand boudoir underwear, with its superior products, with absolute strength occupy the top position in the underwear industry .
Do not know since when, "double 11" into a shopping carnival, consumers are eager to see those e-commerce platform discount products, but most people have had such an experience, in the "buy Buy "chop experience, but did not reap the expected happiness, or even a kind of" this money is worthless "feeling. In the fourth consumer era, people's consumption began to become more cautious, the price is no longer the primary measure of their products, they want to find a real good and cheap good products, but the products of the girl's underwear, it is them want. And network brands are different, boudoir underwear brand is based on the physical store as the main show in front of consumers, consumers can touch every single line of their products, through the actual wear to determine whether it is their own needs, through this Way, consumers in the purchase process can not only feel the ease of consumption, but also because of the purchase of goods for their own and have a deeper level of happiness.
For a brand, the development of the brand is based on consumer demand to set the brand building process, how to better meet the needs of consumers is the key. In order to be able to bring more quality lingerie products to Chinese female consumers, the boudoir underwear team has collected a large amount of real figure data of Chinese women constantly To adjust the size of the underwear size, make it underwear products to better fit the female figure, a woman to bring more comfortable underwear experience, but also for the beauty of women bring more excellent shaping effect, so that underwear is not only A personal supplies, but also a body artifact, fashion single product!
No matter how the times change, consumers will always dominate the market, winning the favor of consumers brand is the real success of the brand. Linyi underwear 16 years, with the attitude of excellence for the Chinese women's consumer clothing, captured the hearts of thousands of women, has become the fourth consumer era of the ultimate king of brand war!
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SUZHOU JINYULAI TEXTILE CO.,LTD , https://www.jyltextile.com