On July 2nd, Casa Di Chuangyi China will start simultaneously in Shanghai and Yantai. As the annual large-scale offline interactive experience event, Casa Di “Mobile Experiencer†will continue to enter 72 cities nationwide in the second half of the year, and lead the elite circle to enjoy quality life through product interaction.
Starting from the first-tier cities such as Beishangguang, it gradually extended to various local cities across the country, and the north-south connection was carried out simultaneously. Casa Di is building an interactive network covering the whole country. Through the sub-station tour event, the attention of the elites was triggered, and finally, the deep experience led to the promotion of word-of-mouth. According to reports, the Casa di Touring car will stay for a few days at each stop, so that more elites and high-end users have the opportunity to go to the live experience.
The reporter saw at Shanghai Lianyang Plaza that in a tour car with family life as a decorative scene, a 30-square-meter space was embedded with a variety of high-end appliances such as refrigerators, washing machines, air conditioners, wine cabinets, etc. . The panoramic drawer-to-door refrigerator and the twin-snow washing machine interact with each other through interactive demonstrations, allowing the elites present to experience the good performance of the products.
In addition to the experience, many elites have said that the Casa Di Chuangyi China National Tour is more to deliver a correct, high-end lifestyle, through a "product + scene + interaction" to create a high-end living atmosphere, experience They quickly recognize and integrate into this atmosphere, discovering life and making progress for love.
In the car experience area, the “Fengwei Kitchen†competition area is popular, and many groups of star family live PK cooking, which makes visitors dizzying. At the same time, magic performances, bartending performances, and music performances bring the atmosphere to a climax at the right time. In the car's gourmet baking area, the freshly baked Souffle and Portuguese egg tarts constantly sway the taste buds of the visitors, allowing the experiencer to remember the “taste†from Casati's home appliances.
Peng Yi, deputy general manager of Zhongyikang, pointed out that Casa Di is subverting the traditional home appliance marketing model and leading home appliance companies to explore the transition from “product economy†to “experience economyâ€. “In a harmonious atmosphere, there is no communication barrier between people. This is the best platform for high-end people to communicate and dialogue. Through close contact, they walk into each other's hearts. Casa Di has taken the lead in jumping out of the traditional enterprise. Product thinking, moving toward a higher level of interaction," Peng said.
While the state promotes supply-side structural reforms to expand demand, enterprises will use policies to support and optimize the market environment to help new industries, new technologies, new models, and new formats, complete the integration of traditional industries and modern information technologies, and better realize enterprise transformation. upgrade. From “selling products†to “selling lifestylesâ€, Casa di is leading a shift in demand for high-end people. Through the establishment, expansion and consolidation of deep interaction, a resonance bond for the elite circle is established.
Editor in charge: Xing Xingchen
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