"In addition to change, everything can't last long." In the industry's view, the only constant in the world is change, which is placed in the transformation and development of the apparel industry, and changes are everywhere. Recently, the smart clothing launched by the local menswear brand has once again attracted widespread attention in the industry. From the plaques, the seven wolves, the emperor cards to the red beans, the men's wear field is thinking about the way to make smart clothes. They have put the science and technology factors into traditional clothing and opened the "smart era" in Quanzhou's clothing field.
Layout smart fashion field
Detachable leading intelligent module and sleeve independent intelligent cabin design, combining intelligence and fashion; choose to wear or put on clothing casually, easily have 8 cool smart; life track record, music control, remote control photo, information reminder, Sedentary reminders, lost reminders, sleep monitoring, early morning wake-up and other functions are free to choose, so that fashion is more intimate...
Recently, the brand-name smart fashion conference with the theme of "you set the future" and the spring/summer 2017 trade fair will open in Xiamen. The smart fashion jackets presented at the smart fashion conference showcased the five innovative designs of technology fabrics, exquisite accessories, multi-functional design, cool intelligence and business travel app to meet the needs of business travellers.
Media conference, chairman of the Hong Zhao set comes, technology is changing the lives of every individual, with the development direction of the data, intelligence and widely used in the development of life, intelligent clothing fashion future leadership is inevitable, Therefore, as the leading brand of fashion men's wear in China, the brand must seize the initiative and take the initiative to make a difference in this new field with innovative thinking, innovative design and innovative models.
The smart clothes on the dust don't look like a hole. As early as the beginning of last year, the brand began to lay out the field of smart fashion. Qi Junfeng, manager of the retail intelligent group of the retail management center of the Qipai Group, told reporters: "Since the year before, the brand began to plan the development of the smart field and build an intelligent fashion industry chain. Through the 'smart supply chain', 'smart terminal' and ' The connection and upgrade of smart products has enabled the intelligent upgrade of the traditional fashion industry chain."
Test water intelligent experience mode
As the demand of consumers continues to increase, and Chinese men gradually step out of the idea that “fashion is a woman's privilegeâ€, the demand for personalized and fashionable men's wear has soared, and this new market demand has also become a smart entry for men's clothing companies to test the water market. point.
Not long ago, the first "Smart Store" of Red Bean Men's Wear officially opened. It is reported that this red bean men's store is based on the concept of “Wisdom Red Beanâ€, which integrates shopping, entertainment, leisure, wisdom and experience. The store has opened functional areas such as coffee lounge area and Touch entertainment area, emphasizing the new experience of consumers. Consumption concept. In addition, the store also promotes two smart equipments, the smart fitting room and the fitting mirror. By integrating technical resources and customer demand information, the consumer's attention is pulled back from the line to the offline: using the "storm mirror" Consumers can easily choose to try on, through the computer screen in the fitting room, you can achieve a variety of services such as "call shop assistant", "dressing match", and through the background to know how the clothing sales.
In the past year, Cabin opened a new concept flagship body, the Cabin 33 Hall, in Shanghai, a fashion brand luxury brand “Dongtian Modelâ€. The reporter learned that in addition to the four major fashion brands, the "Carbine 33 Hall" has integrated fashion, styling, home, floral and dessert. Qi Junfeng also revealed to reporters that at the end of August, the 3D smart fitting software will be launched in the terminal store, which can not only realize the traditional 3D fitting, but also show the true fitting effect 360°.
Intelligently activate the power of enterprise development
In the era of connected mobile Internet, the traditional business model is being subverted, and enterprises are seeking transformation through the exploration of smart clothing. In the eyes of these clothing business owners, traditional clothing and creative smart technology will bring out the business wonders and bring good business opportunities.
In fact, the intelligent transformation of the garment manufacturing industry has become the consensus of the industry. From the intelligent transformation of some men's wear enterprises in the industry, we can see the clues. Since last year, the men’s wear brand has been ingeniously borrowing “intelligentâ€. The brand has launched a smart fitting system to develop smart products and enter the field of smart fashion. Seven wolves have installed 3D fitting mirrors in some stores to enhance the consumer shopping experience. Jinba male launched the “fitness consultant†application to consolidate the concept of “leading dress housekeeperâ€; Emperor brand men’s clothing launched the “fit and match†system, upgraded and perfected 3D fitting mirrors. Hong Yu set up to tell reporters that the expansion of the field of smart clothing cannot be overnight. It must have the courage to dare to be the first, and the preparation for a protracted war. In the future, the brand will continue to enrich the smart fashion series, making smart fashion products bigger and stronger.
Insiders said: "To build a smart and stylish bus, companies and brands need more than just a blockbuster of smart products. In smart fashion, this chain full of whimsy, smart products, smart retail and smart manufacturing. Complement each other and be indispensable."
SHAOXING GUANGQI TRADING CO.,LTD , https://www.sxgqtrading.com