Airu, such as women's 2017 autumn new product conference [homesick] image full record

Guangzhou Ruru Fashion Design Co., Ltd. was founded in 2001. Over the past ten years, with innovative ideas, unique perspectives, professional R&D design and years of experience in apparel product planning, we have continuously increased market share and brand awareness. Established a professional and fashionable brand image. Currently, there are two major brands, AIR.U and air.u.

"The hometown I am looking for is not just a geographical concept.

It also includes everything that can settle my life's passion. ”

- Xiong Peiyun's new book "People Who Follow Hometown"


If we have a long life, we will come from hometown.

To a better hometown.

March 5, Guangzhou International Conference Center,

Airu, such as women's two? Seventeen fall conference [homesick], a group of people who chase hometown get together.

Such as special invitations -

Taiwan’s humanistic flower Taoist Wang Guozhong,

Deng Ting, a famous tea person from Guangdong,

Twenty years of professional dancer Li Muyuan,

Create a common hometown with "tea/dance/show"

- Use clothing to settle life passions and embrace nostalgia.


For example, the theme of the fall of 17 [homesickness],

It is inspired by the Taiwanese writer Lin Haiyin’s “Old Things in the South of the City”.

Take us back to the Republic of China,

The designer explores and finds a deeper inner world and reinterprets the nostalgia.

Abandon simple surface design

Integrate classic elements of the Republic of China into modern techniques and reorganize.

At the same time, it also links emotions, feelings and memories.

The awakening of every woman's physical and cultural cognition is awakened in the garment closest to the body.

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If you are still not full of ideas, please review each wonderful moment together with the cameraman's lens.

Jing tea products

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Release moment

With the flutes and dances pave the way for the homesickness,

At the press conference, "air.u" and "AIR.U" interpreted the different expressions of the homesickness in the years of the Republic of China.

Air.u is like a modern Shanghai school that brought us into the Republic of China.

If you look at the men's lapel shirt worn in the old Shanghai Middle School modern women, Western-style trousers and a wide brimmed hat on the street,

Falling generous, full of nostalgic spy and war atmosphere;

And Yu Ting's big Shanghai women came wearing smart dress models.

Demonstrate the wisdom of the bustling world.

Let's look at AIR.U recalling the opening of the “City South old event” episode “Farewell”.

Accompanied by the children's solo “Long Booth, Ancient Road, Fang Cao Bi Litian...”

A girl with a light blue cloth and a dark blue silk dress,

Portable lanterns brought us back to the literary career of the Republic of China.

AIR.U writes about the elegance of reading books.

The improved version of the gown covers the horses and the cut is very elegant.

The scarf is tied lightly around the neck

A pair of half-emptied leather shoes with white socks.

The Tsinghua school girls depicted in the old photos and novels of the Republic of China,

Yu Qiuliang between the thin, light Qiang passing.

Full of smoky flavor, but no half of fame and fortune.

“Bamboo cloth children, black skirts, female students cycling in Peking Street, wearing a variety of blue uniforms, is so cute!”

In the light steps of the model,

For a moment, she seemed to see the cute female student depicted in Lin Haiyin's "Blue Cloth."

We all live in our clothes.

Every girl has a little girl in her heart.

There is always a beautiful memory of childhood and hometown.

Li Haipeng said:

"We can't be forever young, we'll always be in tears.

It is still nostalgic for a better world. ”

Give the inner girl a cozy romantic home and hometown through clothing.

This may be, for example, a nostalgia for a better world.

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