On March 16th, “The 20th Elite Media Exchange Conference of You Nanshan Textile†was held in Shanghai. Nearly 20 industry authoritative media and senior leaders of Nanshan Textile Apparel gathered together to discuss the current and future of China's textile and apparel industry. During this period, Mr. Cao Junru, the general manager of Nanshan Textile Co., accepted an exclusive interview with the media.
Intelligent manufacturing is the only way
The traditional textile industry is a labor-intensive industry. The transformation and upgrading of Nanshan Textile must be based on the present and focus on the future. It must take the road of intelligent manufacturing, from labor-intensive to technology-intensive and capital-intensive. Cao Yuru, general manager of Nanshan Textile Co., said: "We went to Europe to visit and discover that the good textile companies operating in Europe are intelligent high-end brands, which further strengthens our confidence in the road of intelligent manufacturing."
It is understood that Nanshan Textile has established close partnerships with many well-known custom brands at home and abroad, and through the optimization and integration of the research and development, technology and data information of the industrial chain, to meet the individualized customization needs of clothing. “For example, designing a certain fancy yarn in the yarn can be quickly combined into a new pattern according to the custom requirements, which greatly shortens the reaction time.†Cao Yuru told the reporter.
Nanshan Textile uses the Internet technology to reflect the real fabric through the original electronic sample, and then docks with the clothing 3D system. The designer's thinking is simulated in advance through the electronic model. After the customer is satisfied, the product can be quickly produced to meet the customization needs. .
Industry chain innovation of "platform + system"
Nanshan Textile pays attention to the innovation platform and innovation capacity building, and constantly accelerates the pace of innovation and development. In recent years, Nanshan Textile has built two mature innovation platforms: one is to establish the Nanshan Wool Textile Research Institute in cooperation with Xi'an Engineering University and other universities to create a five-in-one innovation system for government, industry, and research, and become the first full-time job in China. The fabric company of the institute; the second platform is to establish an international wool innovation center in cooperation with the International Wool Bureau, dedicated to the research and development of wool fibers and functional wool fabrics. The center is the only international innovation platform for the wool industry established by the International Wool Secretariat in Asia to promote the integration, optimization and comprehensive utilization of the wool industry.
With the platform, Nanshan Textile Innovation has a strong sustainability and systemic. In addition, to have fast and efficient customization capabilities, cooperation between upstream and downstream of the industry chain is essential. Fabrics must lead the fashion, and need to cooperate with raw materials companies such as upstream high-performance fibers; make product innovations with downstream clothing brands, and reflect the functionalities of fabrics with clothing.
At present, Nanshan Textile pays attention to the fashion and intelligence of the wool industry. It has set up a research and development center in Italy to keep up with the international fashion trends. The recently launched all-hair outdoor fashion sports products have attracted widespread attention at home and abroad.
The essence of Nanshan fabric is high quality
Custom fabrics generally have the characteristics of small quantity, fast delivery and high quality. Nanshan's powerful stocking platform can meet these needs at any time. At the same time, the platform fully utilizes the innovative ability of fabric designers, and communicates with the custom brand designers to predict the whole market trend for batch pre-production. Nanshan Textile has done a lot of service support in foreign countries, and it can cooperate with online and offline. Small batch, fast delivery and high customization can be realized.
People's consumption concept has changed, and consumers in the information age pay more attention to experiential consumption. For Nanshan Textile, it not only requires rapid response of the industrial chain, system services, but also high quality.
Based on more than 20 years of large-scale production and high-quality production, Nanshan Textile has accumulated big data. According to body type research and data analysis and judgment, to understand the real needs of consumers, the customized products provided are truly people-oriented. Nanshan Textile has enough data information on the body structure and data of different groups of people through nearly one million human body big data accumulation, precipitation and data analysis every year. According to the human body database simulation mathematical model, the customer provides a professional database and makes a professional database. The most suitable and intimate clothes, the best experience for the best quality.
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