This year, China International Fashion Week, founded in 1997, officially entered its 20th year. From small to large, it was weak and strong. The China International Fashion Week, which is the “Peach and Loveâ€, has become the highest stage of Chinese fashion. What's new in China International Fashion Week 2017? With the national “Belt and Road†strategy and the “13th Five-Year Plan†for the new positioning of the textile and garment industry, how can China's fashion industry seek new breakthroughs? How to improve the cultural confidence of Chinese design?
On the occasion of the opening of the 2017/18 autumn and winter series of Mercedes-Benz China International Fashion Week, Zhang Qinghui, Chairman of the China Fashion Designers Association, analyzed and interpreted them one by one.
Zhang Qinghui, Chairman of China Fashion Designers Association
International wave
China International Fashion Week has created the most history
This year's Mercedes-Benz China International Fashion Week has a lot of highlights. During the fashion week of this season, nearly 80 professional events will be held. Among them, 83 brands and institutions from home and abroad, 68 Chinese and foreign designers will hold 61 special releases and 1 professional competition. In addition, there are nearly 178 Chinese and foreign designer brands participating in DHUB design exchange 2017/18AW, 10+3SHOWROOM. At the same time, this season, there will be more than 10 special events such as press release, salon forum and professional lectures.
Zhang Qinghui introduced to the reporter: "No matter the number of designers, the brand and the degree of internationalization, or the category of design products, this year's fashion week has been greatly improved. The internationalization of designers and brands has been further improved, and Mercedes-Benz has been strengthened. As a window to showcase Chinese fashion, Dess-Benz China International Fashion Week highlights the status of Fashion Week in the integration of fashion industry."
It is understood that this fashion week also cooperates with the British Fashion Association, British College Fashion Week, British Council and so on to hold the China-UK Fashion Summit; at the same time, it also signed a memorandum of cooperation with the French Who'sNext organization, and established with the Western Australian Government Fashion Association. A solid partnership.
The pace of Mercedes-Benz China International Fashion Week “going out†coincides with the “One Belt, One Road†strategy. “Mercedes-Benz China International Fashion Week hopes to use fashion as a link and fashion as a carrier. Extensive and in-depth exchanges with the international community, bringing Chinese fashion culture to the world and building China's cultural confidence." Zhang Qinghui said.
The rise of China
Chinese fashion elements are sought after
How to improve the international discourse power of Chinese fashion has always been a topic of concern for the entire fashion industry. At the same time, in recent years, the international fashion industry has become more and more concerned about Chinese elements, Chinese faces and Chinese design.
Zhang Qinghui said that the focus on Chinese fashion has benefited from the strengthening of China's overall strength. China has become the world's second largest economy. China's voice in international affairs has increased, and the power of Chinese fashion is accelerating. China has become the most active fashion market in the world. From the upstream yarn fabrics to the terminal clothing, channel sales and consumers, the scale of China's fashion industry is growing in the global market.
Zhang Qinghui also said that China's fashion industry is in a period of rapid development. Mercedes-Benz China International Fashion Week provides a good promotion and commercial display for both Chinese local designers and designers from all over the world. Platform, from another perspective, the wide participation of global designers has also increased the overall impact of Fashion Week.
More and more designers are beginning to integrate into the global culture. Many designers have begun to use traditional Chinese techniques, traditional techniques, and traditional Oriental aesthetic design elements to create many excellent works.
"The promotion of Chinese fashion discourse rights is not only from the design itself, but also on the driving force of the platform, integrating the various elements of the industry and society. This is an ecological and a manifestation of comprehensive strength," Zhang Qinghui said.
New consumption era
Fashion Week can't be "unchanged"
The world's fashion industry is rapidly fissioning. Zhang Qinghui believes that the era of “wave-like consumption†has ended. It is now a diversified and personalized consumption era, which gives Mercedes-Benz China International Fashion Week, Chinese designers and More opportunities in the fashion industry.
Under the original model and framework of Fashion Week, how to further integrate with new consumption trends is an important issue that needs attention.
When it comes to fashion week catwalking, Zhang Qinghui believes that the catwalk showcases not only fashion, but also design, but the understanding of the current lifestyle by designers and designers who focus on the designer, and even the future lifestyle and ecological way. Combine thinking.
Designers need to capture the important details of consumer trends, then present their ideas and designs in the right form, and enhance the consumer's perception of fashion design through the creation of a scene atmosphere, giving consumers a more enjoyable sensory enjoyment.
For example, he said that since 2012, NE·TIGER has launched the series of “Tang Jingâ€, “Hua Songâ€, “Da Yuanâ€, “Ming Li†and “Qing Qi Pao†to combine Chinese traditional culture with fashion show. . On the spring/summer 2017 collection of Mercedes-Benz China International Fashion Week, the organizers curated a wonderful closing ceremony and model catwalk in Beijing Taimiao. These attempts are a concrete manifestation of the cultural confidence of the Chinese fashion industry and have won extensively. Praise and recognition.
In addition, Mercedes-Benz China International Fashion Week is constantly innovating in business models, from dynamic catwalks, DHUB design exchanges, 10+3SHOWROOM, to JD.com, online and offline, all in order to find a better fit. The business model thus achieves commercial landing.
In the global fashion map, China's fashion industry is the fastest and most innovative. In the era of great change, how information technology, Internet technology, including artificial intelligence, are used in the fashion industry, and how to land in business, these problems are lingering in Zhang Qinghui’s mind. In fact, this is also the need of the entire Chinese fashion industry. Thinking about the problem.
“Fashion Week is not static. The past development model proved to be successful in the past period. However, after the emergence of new business opportunities, it is important to be able to adapt to new changes. Logo." Zhang Qinghui said.
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