The mobile Internet era is changing too fast, consumers' attention is not concentrated, it is easy to be affected by other things, how to use fragmentation time to attract consumers' curiosity, and grasping the attention of consumers from many brands is the concern of the brand now. the key of.
"Star" happens to be one of the things that consumers are willing to watch, love to watch and discuss during the fragmentation time; users of any age have their favorite stars. Gujia brand knows this well. After years of brand operation, Gujia brand has a wide family of people, and young people are the focus of family development. Is there a star that can cover young people and be loved by older people?
Throughout the star circle, there are only a handful of stars that can cover most ages, Deng Chao counts the last one; "Running Man" is hot, Deng Chao's close to the people is more than temperament, and the Gujia brand sees this trait. As early as 2016, I took Deng Chao.
For a large-scale annual event such as the 520 Gujia Mattress and Super Pad Powder Festival, it is obviously not enough to rely on only one star. Even in the early warm-up process, the use of stars has attracted the attention of many consumers, but the continued heat requires “new†products, content and forms, and so on.
(Gujia mattress | true love version)
The innovation of Gujia mattress is first reflected in the product. On the day of May 20th, Gujia Mattress and Super Pad Powder Festival released two mattresses - Gu Jia mattress | true love version and Gu Jia·dream pad. Among them, Gujia mattress|True love version 520 was released on the same day, not only the confession of Gujia mattress to the user, but also very cleverly let the product automatically match the user and deepen the user's impression; and the product's series of features, British AmicorTM textile technology, American Legacy Springs, 360° AirFlow Fabrics....... are the number one suppliers in the industry, and let consumers shout "unclear".
In addition to the impressive impression of the product itself, how to improve the consumer's surprise and goodwill to the Gujia mattress itself, but also need innovation ability.
(bed sports meeting site)
As early as the beginning of May, Gujia Mattress launched the “Bedding Games†project in the early stage of Gujia Mattress and Super Pad Powder Festival. Through the interactive “game†game interaction form, consumers can directly contact products and experience products. On the same day, Gujia mattress also set the world's largest Guinness world record for mattresses. Participants jumped and played in this huge bed. Everyone seemed to return to the carefree period of the boy, and suddenly released. All the pressure, this is the information that Gujia mattress wants to convey to consumers, Gujia mattress, pressure relief, peace of mind.
(The micro-movie "bed" started)
In the 520 Gujia mattress · Super pad powder festival, the same day, a "bed 囧" makes Gujia mattress quickly screen, looks more than Durex's dirty content, in fact, Gu Jia mattress just grasped the scale. Surprisingly, at the end of the movie, suspenseful eggs were left behind. This egg is the innovation that Gujia mattress has brought from the promotion to the purchase. Users search for the "Petitor's Love" in the Taobao menu bar, you can see the ending of the story, at the same time, you can guide the sales of single items, forming a closed loop of online and offline. The marketing of Gujia Mattress successfully solved the disconnect between promotion and purchase.
Resolve the innovation from the promotion to the purchase to talk about the back-end service. For consumers, the experience of sea-fishing services and the sense of participation of Xiaomi has become commonplace. They need services that exceed expectations and impact their freshness. At 520 Gujia Mattress and Super Pad Powder Festival, Gujia Mattress leads the industry service upgrade, and is the first to introduce the “One Year Free Replacement†policy for all mattresses. This is the first service disruptive service in the mattress industry. This service is a strong boost for consumers who are still hesitating, and a stabilizer for consumers who have already purchased. Stable service and innovation are the bonds between consumers and brands. It is also the embodiment of Gujia mattress's high self-confidence and high degree of responsible attitude towards consumers.
(Gujia mattress is the first to release the "one year free replacement" policy)
520 Gujia mattress · Super pad powder festival this wave of propaganda, product, service concept, more or less give the brand new inspiration, what do you think?
Editor in charge: Kebang
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