According to statistics, the purchasers of the 121st Canton Fair were 196.5 thousand, an increase of 5.87% over the same period last year. The picture shows a buyer experiencing a VR game at the Canton Fair. Profile picture
On the 23rd, Guangzhou Customs released the first four months of foreign trade data: the total value of imports and exports was 337.2 billion yuan, up 34.6% year-on-year, and exports were 211.0 billion yuan, up 38% year-on-year, and imports were 126.2 billion yuan, up 29.5% year-on-year. Following the "opener" of foreign trade in the first quarter, Guangzhou's imports and exports continued to maintain steady growth.
The Canton Fair, which is known as the barometer of international trade, further supports the trend of foreign trade recovery. Earlier this month, the 121st session of the Canton Fair concluded. Official data showed that 196,500 buyers attended the conference, an increase of 5.87% year-on-year (119 sessions, the same below); cumulative export transactions reached 206.357 billion yuan, a year-on-year increase of 6.9%.
Spring Plumbing Duck Prophet. For many years, foreign trade companies that have been plagued by problems such as costs, talent, and capital have actively sought a new path for the iteration of traditional foreign trade models under the backdrop of the rebound in international trade. From the trading platform to foreign trade companies to upstream manufacturing plant changes, the industry chain is a deduction.
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Behind the growth of import and export data, a new foreign trade revolution dominated by big data is quietly starting.
Traffic access to traditional channels is getting more difficult
The new earth apparel wholesale city is located in the Liuhua clothing wholesale business circle beside the Guangzhou railway station. Every day it is crowded with people. Even in the current popularity of the Internet, there are still many merchants who come to seek transactions.
Haodufeng apparel is an ordinary stall in the new wholesale city. Like many foreign trade companies, they are accustomed to setting up stores in Guangzhou, which are gathered in the wholesale market, and then use the “front shop and factory†model to reach the outskirts of Guangzhou or farther away. Foshan, Dongguan and other manufacturing factories in the Pearl River Delta have formed a connection.
The survey data released by the Guangdong Modern Professional Market Research Institute shows that there are 978 professional markets in Guangzhou, accounting for 1/7 of the total national professional market transactions; among them, textiles, clothing, Chinese herbal medicines, plastics, timber, aquatic products and other industries have formed Guangzhou price" affects the whole country and even the world.
Many merchants in Southeast Asia, South Asia, and West Asia like to purchase clothing, small commodities, shoes, household items, electronic products, appliances, daily necessities, etc. in Guangzhou. Among them, Liuhua Shopping District, Shahe shopping district, etc. are the most popular.
Haodufeng apparel was engaged in the trade of sweaters. Founder Gao Xiaoyan turned from domestic trade to foreign trade, locked the traffic entrance in Liuhua shopping district, and obtained the operating right of a stall at the market price. However, with the changes in the international trade environment, the way companies rely on exhibitions and lots to get orders is becoming more and more difficult for companies. "The number of visits to the exhibition is less, and the traffic in the stores has also been cut in half," she complained.
The sweaters manufactured by Haodufeng are exported to the United States, the Middle East and other places, and the channels for customers to obtain supplies increase, resulting in the reduction of individual orders. As a result, they turned their attention to the Internet platform. After the Internet was touched, due to the lack of foreign merchants and informatization experience, the pace of Haodufeng apparel Internet has not been significantly accelerated.
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Alibaba International Station South China Research shows that more and more overseas customers are looking for Chinese suppliers through the Internet, but in some parts of southern China, about 50% of SMEs still do not have “touch netsâ€. This has made it impossible for foreign trade SMEs to obtain orders. One of the reasons.
According to Guo Zhuoqiong, General Manager of Alibaba International Division South China Region, the overall international trade situation is severe. In recent years, the export data structure has also changed from simple B2B to B2C, etc., order fragmentation plus the development of the Internet and many more The rise of channels has accelerated the reform of the original foreign trade approach. In the process of looking for the transition of marketing channels and marketing channels, it also accelerated the process of enterprises’ understanding of their own technological development and the Internet.
Business Alteration Links Internet Resources Climb the Value Chain
In the middle of this month, Wu Youping, general manager of Monte You Gas Appliances, flew to India and approached new major customers. At the beginning of the venture, Wu Ruiping cut into the foreign trade field from the Internet. “We have been doing trade for four years and started to develop upstream in 2014.†Wu Ruiping said that after several years of accumulation, the Montevideo brand has already launched the brand in the “Belt and Road†countries, but the instability of the upstream manufacturers has made her resolve. Investment in factories.
"The contract is written with 304 stainless steel, but the manufacturer actually used 201, a large part of the cost reduction, but we have lost customers and money." Wu Ruiping eventually built its own factory in Shunde, only a half-hour drive from Guangzhou, long-term maintenance About 40 workers scale.
Wu Ruiping told reporters that companies need to upgrade, but also want to buy equipment to improve product quality, but for foreign trade SMEs, in addition to cost pressures, but also facing serious shortage of financing channels and other issues. "For example, if you want to do a product certification, you need to spend 160,000 yuan. If all products are verified to exceed 1 million, we cannot afford this kind of cost. If the investment is too large, the capital chain will break." Change the situation and keep the Internet in close touch with market demand.
If Wu Ruiping is a "heavy" side, Yang Song, who has started as an Internet trader, appears to be "lighter" and "faster." As a founder of a leather goods foreign trade enterprise and manufacturing factory, Yang Song knows the importance of transformation and upgrading. “We have annual sales of about 30 million yuan, and it is not realistic to grow it again. It is our direction to the high-end value chain.†He said that on the Internet platform, it has been rolling for several years, and the way to integrate resources to upgrade is more important than investment. Doing R&D comes "lighter and more convenient," and SMEs can also accept such cost estimates.
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Through the docking and networking of the Internet platform, Yang Song met with a manufacturer of LED automotive lights. This company has its own patents and has a certain ability to research and development. However, due to the long-term focus on manufacturing, there is no resource on the foreign trade channel. Yang Song told reporters that the two companies hit it off, integrated manufacturing and network channel resources, set up a joint venture company to develop a cool trend, and sell their own brands of LED automotive lamp products overseas. At present, it has successfully entered the markets of Southeast Asia and the United States.
Giants lead the construction of a new ecology of foreign trade and promote industrial transformation
Prof. Lang Xianping, a prominent economist, analyzed that the common profit of foreign trade companies is only 5%. Currently, they face four major difficulties—orders are difficult, cost advantages are no longer, commodity circulation is difficult, and financing is difficult.
Lang Xianping said that foreign trade is the "61" industrial chain, from product design, raw material procurement, warehouse transportation, order processing, wholesale operations, to the terminal retail and manufacturing. For SMEs that are at the bottom of the supply chain, how to reduce costs and increase competitiveness? The answer he gives is -- relying on the platform to integrate the supply chain. In fact, it is to take the product design initiative back to the hands of the wholesale and warehousing link to the platform integration, so that "61" into "40", this is the new foreign trade.
Shunde, which is located between Guangzhou and Foshan, has already landed a localization service center. The center was jointly established by the local government, Alibaba and related associations, and it is also a new 4S shop for foreign trade services. The localization service center mainly undertakes the two functions of the transformation center and the light creation center. The former is to provide an overall solution for the transformation of foreign trade SMEs. The latter is similar to an incubator to help young entrepreneurs to innovate in the field of foreign trade.
Last year, Alibaba took the first step in new foreign trade. This year it plans to further its concept into the industry. "The era of 'big data' is another era of technology applications." Guo Zhuoqiong said that the new foreign trade is to use big data to reconstruct foreign trade, the network is not just an information platform, but a trading platform. The Internet provides SMEs with global buyers and global markets, while Big Data provides SMEs with accurate services throughout the industry chain, reconstructs and optimizes existing processes, and provides SMEs with credit endorsements to enhance their global competitiveness.
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Taking a foundry company that has been making American T-shirts for 30 years as an example, since various data are distributed in customs, inspection, exchange, and taxation departments, it is difficult for overseas buyers to assess compliance with the requirements and it is not even clear what the company's heritage is. . If the company's 30-year sales, supply chain circulation, and other data are precipitated and can be fully presented, it will be of great help in obtaining orders, attracting supply chain cooperation, corporate loans, and talent introduction.
"So, what new foreign trade needs to do is to form a closed loop for services and restructure the trade industry chain." Guo Zhuoqiong said.
Next month, Yang Song, Co-Founder of Stepco will go to the United States to participate in the China-US SME Summit. As one of the foreign trade SMEs representing China, he hopes to use the scene of new technology to sell high-quality goods. Millions of households in the United States.
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