The Chainsmokers is the TOMMY HILFIGER men's brand ambassador

Amsterdam, The Netherlands (June 12, 2017) - Tommy Hilfiger, a wholly-owned subsidiary of the PVH Group (NYSE: PVH), announced today Alex Pall and Andrew (Drew) Taggart - the popularity of the world The Doubles combination The Chainsmokers will be the Tommy Hilfiger Global Menswear Brand ambassador starting in the fall of 2017 and will be the endorser of products including the Hilfiger Edition series, the Tommy Hilfiger Tailored custom series, and the Tommy Hilfiger Sportswear casual series. The trendy style brought by this new Grammy pop group is in perfect harmony with Tommy Hilfiger's over 30 years of global men's image heritage.

“The Chainsmokers are standing at the center of contemporary pop culture, which is evident from their global fans' sympathy with the music itself,” said Tommy Hilfiger. “I admire their ability to use music to outline the fusion of indie and pop music. , music and dance music, as well as hip-hop music in the new music field.The two musicians Alex and Drew just like the excellent spiritual interpretation of the current Tommy Guy - they are gifted, optimistic, unique music style and comfortable cool Children have made them the wavers of global pop music. We are extremely excited to work with them in the fashion field."

“Tommy Hilfiger has always used a forward-looking attitude to interpret the fusion of fashion and music, which has gone deep into the brand heritage of men's wear,” said Daniel Grieder, global head of PVH Group and global CEO of Tommy Hilfiger. “We and The Chainsmokers The cooperation marks the company's strategic initiatives, including the use of exciting fashion apparel design, sophisticated shopping experience, and convenient online digital business interaction to integrate the young generation of Tommy Hilfiger consumers into our Global men's apparel business. Our menswear business is still a focused business area and we look forward to stimulating the potential audience of the Tommy Hilfiger brand around the world.”

Cheng Jun In 2012, The Chainsmokers has sold more than 10 million singles and has now become the world's 3 most popular hot music stars. In 2017, the group won the Grammy Award for Best Dance with the single “Don't Let Me Down” with female singer Daya, and the other “Closer” with the female singer Halsey. Won the Billboard Annual Music Award for the "best cooperation" single item. The music video of this track is also the first video to be put on YouTube in the form of pure lyrics. There are one billion viewers.

“Like Tommy Hilfiger, we firmly believe in the charm of personality and breaking the conventional way of life,” The Chainsmokers explained: “Over the years, Mr. Tommy Hilfiger has paved the way for the integration of fashion and music, and we are honored to be with artistic temperament. Designing a brand that expresses so close to us, sharing passion with our audience and creating an unforgettable experience.”

The entire commercial was filmed by Lachlan Bailey from San Francisco. The exclusive video feature was based on the background music section of The Chainsmokers. The autumn 2017 menswear commercials will be launched in traditional print media, on-line, outdoor, and other multi-channel channels. In conjunction with unique consumer interactions and experiential activities, it aims to reach the world and bring the brand's unique perspective on popular culture to Every corner of the world. Tommy Hilfiger's menswear event will be held in conjunction with the brand's women's events. The women's section will be led by the global brand ambassador, Miss American supermodel Gigi Hadid.

The Tommy Hilfiger men's collection in the autumn of 2017 is a retrospective of the popular classics of the 1990s, and is accompanied by a new trend design to express this decade's interpretation of a new garment design for rebellious attitudes. The Tommy Hilfiger Menswear Collection will be available at global brand stores and will also be sold simultaneously through selected dealer outlets and tommy.com.

Mr. Tommy Hilfiger has always had a bond with music. In his career, music has always been a source of inspiration for his creation, which also makes the Tommy Hilfiger brand and the music industry have established a close relationship. In the 1990s, Mr. Tommy Hilfiger was one of the first designers to integrate the fashion industry with celebrity elements. With the cooperation of Aaliyah, Mark Ronson, and Usher, they sponsored the performances of Britney Spears and Lenny Kravitz. The installation of musicians David Bowie and Beyoncé in commercials filming has also made him a pioneer in the industry's favor. In addition, he also sponsored the highly acclaimed “No Security” tour of the Rolling Stones in 1999. This is also the first major world-class tour sponsored by the brand in the 1990s. Since then Tommy Hilfiger has continued to work with legendary musicians including Wyclef Jean, John Legend, and Alicia Keys among others.

About Tommy Hilfiger

TOMMY HILFIGER Group, which is composed of TOMMY HILFIGER and HILFIGER DENIM brands, is one of the most recognized designer brands in the world and a clothing group that presents a high-end lifestyle. TOMMY HILFIGER specializes in apparel design itself. The market targets high-quality men's tailored and casual apparel, women's ready-to-wear and casual wear, children's wear, denim collections, lingerie collections (including dressing gowns, pajamas and homewear), footwear and accessories. annex. Through selective branding, TOMMY HILFIGER also provides products that are closely related to life, such as: glasses and sunglasses, watches, perfumes, sportswear (golf professional clothing and swimwear), socks, small leather goods and accessories, home supplies and luggage. HILFIGER DENIM's product line includes men's and women's jeans, footwear, accessory accessories and fragrances. The products of the two brands can be purchased globally by retailers at TOMMY HILFIGER and HILFIGER DENIM, brand stores in mainstream large department stores, online authorized retailers, and tommy.com.

About PVH Group

The more than 135-year-old PVH Group is one of the world's largest apparel groups. It owns the iconic TOMMY HILFIGER and Calvin Klein (CK) clothing brands, and operates the two brands globally. PVH Group is now the world's largest shirt and neckwear company, operating global brands such as Van Heusen, Calvin Klein, TOMMY HILFIGER, IZOD, ARROW, Warner's and Olga, as well as licensed brands Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL KORS, Sean John, Chaps and Ike Behar.

*Speedo brand for Speedo International, Limited. (Senda International Co., Ltd.) to license North American and Caribbean brands.