Be sure to let consumers know what you stand for. Now, the more specific the target group is, the more likely it is to be recognized by consumers. Even the professional business apparel that used to be monotonous has a strong market potential.
In 1985, the vertical and horizontal 2000 group founded by Tian Beichen launched the business fashion brand G2000. The brand name means Generation 2000, which is the abbreviation of “Millennium New Generationâ€. The original intention is to constantly update it at any time, to accompany the new generation of the workplace with confidence. A stylish gesture opens the door to the workplace. By designing a simple and versatile young workplace product, the G2000 quickly gained a reputation in the market. Positioning special market management and product concepts, the company has successfully entered the first echelon of the Hong Kong apparel retail industry.
Since the G2000 brand opened its first store in mainland China in 1995, as of the Q2 quarter of 2017, the brand has opened more than 500 stores in the mainland.
Grade, tailoring and price are the main reasons for the success of the G2000. The brand has set up a model workshop to enable new products to be launched in the fastest time and to ensure the fine version. Thanks to the seamless cooperation between the product development team and the suppliers and manufacturers, the G2000 is quickly recognized by consumers, and the fabrics and quality of the products exceed the expectations of consumers. Since the fabrics and fabrics are all imported directly from all over the world. It also assists the G2000 in producing high-quality, reasonably priced products at the most controllable cost, opening the market quickly and quickly.
The G2000 brand is aimed at the attitudes and needs of the new generation of substitutes, and hopes to create workplace value with them. For 30 years, the young professionals have been working hard in the workplace. With the continuous growth of G2000 consumers, in the company's companionship, witnessed the process of young employees' career from nothing, the G2000 and consumers have also established a deep relationship, and "enter the workplace must have one The G2000 dress is a symbol of the times. However, the 30-year-old G2000 also inevitably encounters the problem of rejuvenation. If you seize a new generation of young professionals, it is a problem that the brand needs to study.
The picture shows the interior of the G2000 store
In recent years, the G2000 has gradually promoted the expansion of the Chinese mainland market. With the continuous upgrading of the terminal image store and the rejuvenation of the design, the products continue to break the shackles of the traditional professional dressing concept, and integrate the “light business†style into the new product planning and sales visual planning. , providing a "quick-iteration" product and shopping experience for younger and more discerning professionals.
In the past year, through a series of structural, process and system adjustments and reform measures within the Group, the offline retail stores and e-commerce channels increased significantly in 2016. The net profit increased by over 50 million and kept rising. Good momentum.
In the boost plan announced by the brand, in the next three years, the brand plans to expand the number of retail stores by more than 300%. In the next five years, the total sales of stores will increase by more than 350%.
On the other hand, the G2000 is hiring more appealing spokespersons from all walks of life through intensive marketing activities to strengthen emotional connections with young workplace consumers and firmly grasp this group of target customers with growth potential and large scale. . In addition to apparel, the G2000 began to add more brand connotations to consumers.
Since 2017, the #WORK FOR VALUES# promotion campaign curated by G2000 has become an important activity for brands to quickly promote brand rejuvenation and tap young people's own value. On October 14th, the brand also announced that Han Dongjun became the “Grand Energy Officer†of the G2000 brand, re-emphasizing the #Work For Values# workplace spirit advocated by the brand and defining new workplace values. At the same time, the G2000 officially released the new #WORK FOR VALUES #Campaign, which is the leader of the gathering of the chief gathering officer Han Dongjun, the new supermodel Wei Xiaohan, the fashion designer Liu Qingyang, the dream photographer Tong Meng and other workplace light forces, appealing to young people to pursue their dreams in a down-to-earth manner. Positive energy, let more new generations of newcomers find their own workplace value.
Mr. Vincent Yip, President of G2000 Group, and Han Dongjun
Maria Ho, Chief Operating Officer of G2000 China, said that #Work For Values# is a new workplace concept initiated by G2000. Since its introduction, it has won the resonance of many young professionals and consumers. The four well-known workplace partners in the mainland come from different fields. They all have outstanding achievements and represent the young forces of the new generation of substitutes. Their positive workplace power has formed a great influence among young people. It also conveys that the G2000 brand is breaking the new trend of reshaping the brand value.
The brand also stressed that in the next one to two years, the G2000 will make a broader, deeper and more diverse communication of the #Work For Values# brand concept. In addition, in the next 2018, G2000 will renew the brand trend through the communication of #Work For Values# workplace values, deepen the young people in the workplace, find and help more young professionals, and accompany this specific target group. Create more workplace possibilities.
No brand can cover all markets. With the constant differentiation of consumer interest orientation, the concept of market segments is gradually emerging in various fields. In fact, in recent years, with the rise of niche markets, more targeted brand positioning for target customers has become more and more popular. The market for newcomers is a market segment, but it is large.
Compared with high-end fashion, the psychological distance between workplace clothing and consumers is closer, and it is closer to the rigid needs of consumers. In the past, workplace clothes have always been labeled as rigid. Nowadays, high-quality, decent and stylish workplace dressing is becoming a new growth point in the market. It is also an eternal topic for fashion magazines and fashion bloggers.
The growing number of workplace newcomers' growth guides and platforms in the market are reflecting the attention of the target audience of the current social newcomers, which also brings more space for the workplace apparel brands to expand their brand value. For the G2000, the future brand will be more than just a clothing brand, but a KOL opinion leader who produces content and has fans. Under the theme of #Work For Values#, a group of newcomers in the workplace will be formed. They are not only Pay for clothes and pay for growth.
Young consumers may not have a strong interest in pure fashion, but will not refuse to add texture to everyday commuter apparel. More importantly, for this group of more individual consumers, they are looking for value recognition outside of clothing.
Enter the G2000 Brand Center
Flame retardant clothing are garments made of fabrics with flame retardant properties that protect workers from fire. According to the style can be divided into FR Coveralls, FR Jackets, FR Shirts, FR Pants , FR Suits , FR Bibs , FR knitted t-shirt and so on. Customers can choose the style that suits them according to their working environment, and we support ODM.Customers can design the flame retardant clothing styles they want for us to produce.
Advantages of flame retardant clothing:
Customized production
Have an embroidery factory
Provide free samples
Professional quality inspection team
Accessories of flame retardant clothing:
We have a professional procurement team with 10 years of overseas procurement experience. We can purchase global accessories according to customer requirements, collect and select materials from all major exhibitions, and provide you with the most cost-effective accessories!
Certification:
Xinke protective flame retardant clothing is suitable for your employees and required by law in wide industries and is regulated by numerous safety standards boards. Xinke Protective has acquired the certificates, such as ISO 9001, ISO 14000, SA 8000, WRAP, CE, UL.
Application:
Xinke protective flame retardant clothing are widely used in petroleum, chemical, natural gas, electric welding, fire protection, offshore operations and coal mining industries.
Quality is the soul of an enterprise, hope fully we can have a chance to serve you!
FAQ
Q: How to ensure your the delivery time?
A: -We have modern automated assembly lineproduction equipment, just 120 seconds is needed from the first process to the last one;
-Moreover,we have prepared finished fabrics which can be produced into clothes immediately to short the delivery time to15-20 days;
-Urgent order will be deal with immediately.
Q: What`s your payment terms?
A: EXW, FOB, CNF, CIF and L/C payment terms etc.
Other terms can be negotiated.
Q:Can you producesmallorders?
A:Yes,we do. If your order is smaller than our MOQ, we can arrange special for you but the cost would be higher.
Q: How to ensure your product quality?
A:We have the;the most advanced testing equipment. Two inspections are taken in the factory and the laboratoryto ensure that each batch ofproduct is with high quality.
Q: What`s your main market?
A: Our clients are all over the world, having mature market in Europe, Malaysia, Indonesia etc, exporting large quantity FR garments every month by container quantities.
Q: Do you provide the sample? How long it takes?
A: Sample can be provided.
Delivery time: Regular item in stock can be delivery in 1-2 days.
Your Customize will takes 7-10 days.
Q: Do you supply OEM service? Can you make as our design? Also I want to put our LOGO on protective clothing?
A: Yes, we can customize the design for you, which exactly as your demand.Your LOGO can be put on clothing by format of EMBROIDERY, SCREEN PRINTING etc as requested.
Q: How many times washing your FR garment can endure?
A: More than 50 washing time for Europe standard.
More than 100 washing time for NFPA standard.
Washing time can be customize according to require and market.
A: Yes, of course. We are glad to work with you together to develop the market.
Feel free to contact us for more information.
We are the OEM manufacturer for FR Workwear, we are developing partners to occupy our market share.
Flame Retardant Garments,Fire Retardant Coverall,Flame Resistant Clothing,Fire Protective Clothing
Xinxiang Xinke Protective Technology Co, Ltd. , https://www.coverallsuits.com