The sino “Bird Man†series focuses on the integration of Chinese red and sequins into the works. In addition, the imaginary expressions of this season’s themes, namely wings and feathers, are reflected in the works. The purpose is to convey the spirit of the birds at the moment when they can fly and fly, no matter how many times they fall and fail.
The sino 2018SS "Birdman" series consists of the four design concepts of Red House Fairy, Redou Cowboys, Black and White 1/2, and the Sea of ​​Fame.
The Red House Fairy Tale - based on China Red, using silk as the main fabric, adding sequins to the clothing, creating a strong and dreamy effect, displaying Chinese aesthetics, echoing the design concept of the "Red House centipede".
Red House
REDO Jeans - Denim fabric is a fashion element that once again stirs up fashion trends. Designers who are keen on fashion will not let go of the use of popular elements while showing their personality. Break the classic structure of denim clothing, bold cuts and collages to show the freedom and unbridled bird feelings.
REDO Cowboy
Black and white 1/2 - also adopted the popular "half and half" design concept, from different colors of stitching to different styles of stitching, to create an alternative harmonious beauty.
Black and white 1/2
Mountain and Sea Fantasy - The inspiration for the secrets of the mountains and seas originates from the Chinese ancient book “Shanhai Jingâ€. Designer Ji Cheng-hsien relied on the mystery of this book, and incorporated this unique charm of Chinese style into his works with cool colors and patterns.
Shanhai Fam
More and more original designs are now keen to cooperate with stars and use the popularity of public figures as a brand.
Although this is a good marketing method, there is also a drawback in this approach. Publicity pursuers are not necessarily followers of fashion. Therefore, the power of public figures can more or less promote the brand, but As to whether the promoted person accepts it and buy it, it is necessary to draw a big question mark.
Although this is a good marketing method, there is also a drawback in this approach. Publicity pursuers are not necessarily followers of fashion. Therefore, the power of public figures can more or less promote the brand, but As to whether the promoted person accepts it and buy it, it is necessary to draw a big question mark.
China's original design brand is not lacking in the market, but whether it can find the right market for the market and find its own potential consumers is not only related to the brand's own color design (hard power), but also the precise brand marketing (soft power).
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