DIOR Dior's new Champs Elysées boutique grand opening

This dream kingdom combines avant-garde design with architectural aesthetics, magnificent and subversive innovations – a hand-crafted giant draping adorns the heart of the Champs Elysées, magically engraving the Avenue Montaigne III The frontal appearance of the 10th highlights Dior's exquisite craftsmanship, like a stylish and meticulous ensemble, paying tribute to the brand's iconic mansion and opening a new chapter in history.

After the glass door, the stairs stretched like a sly ribbon, and praised the soft curves of the brand's founder, CHRISTIAN DIOR. The natural white fabric, which once guarded the mysterious treasures of No. 30, Montaigne Avenue, constitutes a poetic mural. This not only embodies the exquisite craftsmanship and ingenuity of the double "smart hands" in the Dior workshop, but also highlights the brand's relentless pursuit of creativity.

When Mr. Dior founded the first jewelry store “COLIFICHETS”, he used the 18th century classic TOILE DE JOUY to cover the wall, and the new boutiques also used the same print decoration. The iconic element of the brand, re-interpreted by each of Mr. Dior's successors, demonstrates the enduring charm and modern style of the new boutique. Another brand of iconic vine plaid pattern, also appeared on the spectacular giant dome, looking up and showing the gorgeous skyline, amazing.

Stepping into the store, it seems to open a journey to explore Dior's unique collection of treasures - ready-to-wear collections, women's and men's accessories, fine jewellery and perfumes, and Dior's new home products, full of elegant and interesting, waiting to explore.

The 2019 Fall/Winter ready-to-wear collection created by Dior Women's Creative Director MARIA GRAZIA CHIURI is the first to shine in the fascinating Champs Elysees. At the same time, the boutiques include CHECK'N'DIOR series, BOOK TOTE handbags, new denim saddle bags, and TRAVELDIOR series made of OBLIQUE canvas. Dior also designed two exclusive DIORCAMP handbags for the new boutique, as well as a tropical-inspired RUY print scarf.

The most amazing thing is that there is a treasure showcase in the store that displays a selection of gifts, including fragrances, accessories and books. The boutique also offers exclusive custom-made services for each customer, including Dior classics such as BOOK TOTE handbags, saddle bags and TRAVELDIOR collections, as well as a selection of small leather goods to highlight the unique personality.

The new Dior Champs Elysées boutique opened on July 15, 2019. As Dior said, the Dior boutique is a “spiritual hall” that represents the fascinating magic of fashion.

Source WeChat: DIOR Dior