Once, the fashion show was just a way to attract rich customers
Buy tailor's latest design
The establishment of a small-scale marketing
Today, the purpose of hosting high-cost fashion shows
It is no longer so dewy
Is the pursuit of high profits?
Is it purely for artistic enjoyment?
Still attracting social media?
Ie look to buy it? Or wait 6 months before putting it on again?
However, one thing is certain:
Fashion designer's enthusiasm for business purposes
Dazzling stage effects and gaudy settings
Let every season become more luxurious and Instagrammable
In order to better learn fashion design
Better understanding of the T stage in fashion history
We decided to review with you
How does the platform evolve into what it is today?
1
In the late 1800's and early 1900's, commercial designers hired women to wear their designs in costumes to attend the dance party. This allowed them to get enough attention. The Americans competed brilliantly and were photographed and reported by the media.
Around the 20th century, many high fashion designers employed models or model dolls to present their latest designs to elite customers.
These private and informal show venues include casual catwalk shows, while the guest groups drink teas and Western-style snacks prepared by the designer.
However, by 1908 and 1910, fashion shows were scheduled, or "fashion shows" began to evolve into a popular activity.
The first fashion show lasted for three hours and was repeated every few weeks.
2
This quarterly event that we are seeing today is not sponsored by a single designer. The tailors Paul Poiret and Lucile are using various clever moves to attract stable fashion shows. Is famous for fashion circles.
Lucile sent an invitation letter to her esteemed customers. Lucile changed the business of buying clothes into a world-famous social event.
At that time, in most fashion shows, models were introduced by a number linked to the clothes they wore. Guests had to remember the numbers they wanted to buy.
Lucile describes her design as a "gown of emotions" and has adopted a gorgeous name for them, for example, "the beauty of ambiguity," such that her costume sounds more like a physical fantasy than a commodity.
Poiret specializes in marketing his latest clothing line in the most extreme way. Holding a gorgeous fancy dress ball, such as his legendary "Thousand and Second Night" social evening, the designer transformed the entire venue into an interactive stage.
By 1918, due to the continuous increase in the number of foreign buyers to watch the latest trend in Europe, the tailor house began to hold a fashion show on a fixed date. Twice a year, it gradually evolved into the prototype of the fashion week that we now see.
The first organization history tailors try to fix the guests, in order to be able to maintain the exclusive, but also can limit the inevitable design privacy problems from foreign garment manufacturers.
Throughout the 1910s, it became very popular for US department stores to organize their own fashion shows and public interest fashion shows.
Due to the temporary suspension of business in many high-end custom homes in Europe during World War II, the show floor of US department stores surpassed Europe.
3
In 1947, Christian Dior first released his own groundbreaking corolle collection (aka "The New Look"). The fashion show began to become serious and open.
The show is not held in the salon of the designer, but is a small venue such as a hotel. At the beginning, the walk of the unofficial models gradually withdrew from the stage of history. Instead, the cold models with facial expressions began to train their own iconic walking postures.
The seated audience filled the room and top reporters occupied the front row. Retailers and potential customers were all over the room.
4
In 1980, fashion shows began to become extremely popular.
In 1984, Thierry Mugler spared no effort to build a huge runway at the Zénith Stadium in Paris. Allowing half of the show tickets to be sold to the public, this fashion show attracted a total of 6,000 spectators.
Other designers are also competing to build their own show to the same scale, including Yves Saint Laurent.
In 1998, the French designer, after the World Cup finals in Paris, began to display a retrospective collection of clothing in a crowded stadium. This event was watched by over 1 million TV viewers.
5
When Carrie Bradshaw was tagged as “Fashion Highway Catcher†in 2001, “catwalk†was widely used in the United States and was synonymous with fashion and glamour.
In August 1995, Victoria's Secret Fashion Show was the birth of Victoria's secret fashion show.
Nowadays, there is absolutely no shortage of T-stage shows filled with stage effects, and fantastic group performances are just like fun carnivals.
Although more and more fashion brands have begun to adopt standard show stations instead of using unofficial displays, the strong runway will not disappear soon.
Even if these high-cost shows can't sell some actual clothes, they also have the ability to increase brand awareness, which can promote the sale of lucrative goods, such as sunglasses, bags and perfumes.
Although it is difficult to say whether the stretching table can continue to glow or heat, the running platform has a magical power to turn clothes into fashion. Whether they are outdated or not necessary, the temptation of the show field cannot be replaced in the fashion industry.
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