Adding art, A/W2018 Shenzhen Fashion Week's most advanced way to open

Art is not only a fashion eternal muse, but also in the hands of the designer. Perhaps you have had such doubts. Where is the boundary between art and fashion? The answer to A/W2018 Shenzhen Fashion Week: The other side of art is fashion.

On the afternoon of March 12th, A/W2018 Shenzhen Fashion Week held a media meeting, 8 days, 3 big show games and 80 fashion shows. The fashion trends of the latest season were published in a full range of professional fashion releases. The beauty of life. AUM Mummer, a designer brand under the Masfil Group, created a show with the theme of "something like this", revitalized the show as an urban forest, and created a world in the spirit of emptiness, and played for this season's fashion week. Elegant overture.

The meeting introduced the highlights of this season's fashion week to the media, and strived to create a cross-border interconnection platform for fashion, art and design, to build a new fashion map, promote Shenzhen Fashion Week to become one of the world's leading fashion brands, and to promote the full development of the fashion and creative industries. . Chen Yan, member of the Shenzhen government party group, Zhu Hongren, former chief engineer of the Ministry of Industry and Information Technology of China, Wang Tiankai, former president of the China Textile Industry Federation, Ren Kelei, chairman of the Shenzhen Municipal Design and Art Union, promotion of the Shenzhen Municipal Government Information Office and the city of design. Han Wangxi, Director of the Office, Gao Lin, Deputy Director of Shenzhen Economic and Trade and Information Technology Committee, Mario Boselli, Honorary Chairman of Italian Fashion Association, Jennifer Taylor, Global Vice President of IMG Group Fashion Department, and Shen Yongfang, Chairman of Shenzhen Fashion Industry Association Guests attended.

Fresh look!

Fashion highlights on Thursday

Highlight 1: Art + Fashion

This season's Fashion Week is based on the theme of “zero distance between art and fashion”. It combines art design, event setting, and exhibition display with art to show the beauty and vitality of contemporary art and fashion, and further build the charm of an international humanistic city. ! The show field makes full use of the bright style of the “two halls” lighting. The show is roundabout and the seat is integrated with the T station.

The official designer SHOWROOM will be held on the 5th floor in the same period. The exhibition area is 2,000 square meters. Nearly 100 designer brands and fashion agencies will be stationed to organize diverse designers SHOWROOM and art and culture exhibitions.

Highlight 2: International + Domestic

This season's fashion week combined with the Shenzhen brand's advantages, grafted into the mainstream resources and systems of the international fashion week, incorporated into the global fashion publishing operation system, and focused on displaying brands and designers with fashion design leading and market-matching capabilities. With the participation of the world's top designers and brands, international cooperation designers account for 40% of the total number of exhibitions, including the famous American designer Bibhu Mohapatra, the world's textile technology giant DuPontTM Sorona®, the United States DuPont, and young designers Liu Baiyu and others. The brand will make its debut.

Highlight 3: Design + Business

"Individual original design and business are equally important" is Shenzhen Fashion Week adhere to the values ​​for the independent original design teachers set show, DENG-Super CHENEY DENG, SEVEN. YE Sai Wenye, YEEIOU and other brands will show the power of original design. In addition, the fashionable platforms such as Diexun and Judao have appeared with excellent designers and have in-depth exploration of innovative modes of commercial landing.

Highlight 4: Fashion + You

Fashion is an important part of a humanistic city and an index of urban creative life. Shenzhen Fashion Week has in-depth exploration of the power of the combination of fashion and art, allowing the city and life to fill the beauty and vitality of fashion art. A large number of fashion stars, supermodels, artists, designers, fashionistas and urban elites will jointly feel the fashion trend brought about by this event. A/W2018 Shenzhen Fashion Week is ready. How about you?

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