Gucci Gucci 2019 Chinese New Year special series advertising blockbuster

The "Gucci Pig Family" theme advertisement, directed by photographer Frank Lebon, shows through the lens the celebrities who lead the luxury life of New York accompanied by pet pigs. These photos are taken on the streets of Manhattan, or in the Central Park or the gorgeous interiors of the apartment. The style is relaxed and carefree, telling the natural friendship between humans and animals.

The collection features a variety of cute and embarrassing piglets, decorated with a variety of Gucci iconic pieces, once again showing the fascinating imagination of creative director Alessandro Michele combining natural elements with modern aesthetics. force.

One of the highlights of the series is the image of a pig from the animated short film "Three Little Pigs" produced by Lianmei Film Company in 1933. This short film produced by Walt Disney not only won the 6th Oscar for best animated short film in 1934, but also gave birth to three images of pigs that are deeply rooted in the hearts of the people. This time, Gucci cooperated with Disney to decorate the original three piglet patterns in Ophidia series handbags, Ace series sports shoes, wallets and denim shirts. This classic pattern is also decorated in a piece. The dial of the exclusive watch. In addition, the elements of the original poster of "Three Little Pigs" were also engraved on T-shirts and sweaters.

Image source: Courtesy of Gucci

Photographer: Frank Lebon

Art Director: Christopher Simmonds

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