INICIO X Impression Grassland 2021 Spring/Summer New Product Launch Conference romantically kicked off on December 5, 2020, Beijing time. This time the brand uses the theme of #自然旅行# to deeply explore the connection between man and nature, fashion, and build communication with nature. The bridges of the city are unfolded around natural elements such as flowers, grass, mountains, water and clouds, creating a visual feast of returning to the origin of nature.
(INICIO X Impression Grassland) brand, since its establishment, has been focusing on environmentalism and is committed to bringing environmental protection fashion into life. With love and warm design, it gives new meaning to fashion, and at the same time creates high-end ready-to-wear garments with a sense of fashion and quality.
Show Atmosphere | Constructing an artistic naturalistic space
This show continued the brand's artistic and aesthetic tone, using natural elements as inspiration to create a healing and elegant physical and mental habitat, realizing the silent connection between man, nature and fashion.
Incorporating nature into the artistic beauty, the novel and unique natural original ecological T-stage, the design of soil, grassland, and simulated silkworm cocoons, make the whole show full of vitality.
Go straight to the show | Supermodel Sun Yichao leads the interpretation of the beauty of nature
As the guide of the fashion journey, supermodel Sun Yichao made a stunning appearance in the brand's 2021 spring and summer series of clothing. INICIO X impression grassland 2021 spring and summer new products, selected natural environmentally friendly fabrics, established a harmonious relationship between man and nature, natural elements intertwined to form more clothing This form fully demonstrates the infinite possibilities of life and extends fashion to a new height. Through the ultimate pursuit of fabrics and craftsmanship, the brand brings women's beauty experience from the inside out.
A tribute to the ingenuity of 100% plant-dyed organic mulberry silk
At the new product launch conference this quarter, INICIO X Impression Grassland made the world's first 100% plant-dyed organic mulberry silk. Zhang Chaoqing, plant dyeing engineer of Guangdong Impressionist Garment Co., Ltd., read out the world's first 100% plant dyed organic mulberry silk technology test report and certificate issued by the National Wool Textile Products Supervision and Inspection Center. The report shows that the five major dye fastness indexes of Impression Grassland have met or exceeded the national standards. At the same time, Zhang Chaoqing also said that Impression Grassland is constantly exploring and advancing on the road of "day dyeing". With the spirit of selfless "nails", from design to material selection and color matching, after ten years of precipitation and research, it has successfully developed the world's first 100 On the basis of the% plant-dyed cashmere coat "Mose 6", it has successfully developed the world's first 100% plant-dyed organic mulberry silk series, once again achieving a key technological breakthrough.
Invited by the brand of INICIO X Impression Grassland, supermodel Sun Yichao led the interpretation of the world's first 100% plant-dyed organic mulberry silk garment. Guests and major media witnessed this glorious milestone moment.
Supermodel Sun Yichao took a group photo with Guangdong Impressionist Garment Co., Ltd. founder Li, General Manager Tao, Plant dyeing engineer Mr. Zhang Chaoqing, customer representatives Ms. Hou Hongjun, Ms. Huang Donghua and Ms. Zhang Xiaoyan.
After the press conference, supermodel Sun Yichao accepted Sohu, Sina, Toutiao and other media interviews, and said that INICIO X Impression Grassland creates a sustainable fashion and is seeking a brand-new health consciousness and lifestyle.
Media: As the impression of grassland of INICIO X, how does the chief model of #Natural Tour #2021 Spring and Summer Conference feel? What do you think of the meaning of #自然旅行#?
Sun Yichao:
First of all, I am very honored to be invited by the brand. The brand's advocacy of natural environmental protection, comfort and high-end fashion concepts coincides with me. So I also attach great importance to this cooperation.
I think Nature Journey is the brand's use of clothing as a bridge to bring people closer to nature. From craftsmanship to design, I have seen many applications of natural elements at this press conference. This is not so much a press conference. I think it's more like a journey back to the origin of nature, to pursue the true self in my heart.
Media: What do you think about the world premiere of 100% plant-dyed organic mulberry silk this time?
Sun Yichao:
Being able to witness the brand's patented technological achievements personally on the scene made me feel very shocked. INICIO X Impression Grassland truly achieves the perfect integration of natural materials and fashion, allowing natural life to be continued and presented with fashion as a carrier, enriching the diversity of fashion. Just like the 100% plant-dyed organic mulberry silk garment I am wearing now, the upper body is light and breathable, soft and delicate, and has a light fragrance of plants, as if it put me in the nature. At the same time, it touched me a little. In the face of nature, we should be in awe. We are grateful for every gift that nature has given us! This is truly sustainable fashion!
Media: Would you choose 100% plant-dyed organic mulberry silk garments? What are your criteria for choosing garments?
Sun Yichao: Of course, I personally like and admire clothing made of natural materials, which can give the wearer a better comfort experience and health protection. In terms of selection, I pay more attention to the fabric and quality of a piece of clothing, which can better show my personal temperament and inner pursuit. It is understood that INICIO X Impression Grassland 100% plant-dyed organic mulberry silk is dyed with 100% natural plants and blended with organic mulberry silk. After 72 processes, each piece is a "premium product." It meets the various needs of spring and summer women's clothing for ventilation, comfort, health, and fashion.
Media: You have worked with many fashion brands. In your opinion, what is the difference between INICIO X and other brands?
Sun Yichao: I think INICIO X Impression Grassland is a very temperamental and cultural brand. As a leader in environmental protection in the industry, it has always insisted on using natural raw materials to continuously bring new benchmarks to the fashion industry and bring consumers high-quality clothing. This is something that other brands don't have, and this is exactly what makes INICIO X's impression of grassland.
This time, INICIO X Impression Grassland and supermodel Sun Yichao have reinterpreted the power behind fashion and embodies the true attitude and charm of contemporary women. INICIO X Impression Grassland has always followed the path of nature and focused on the development and development of organic fabrics, starting from beginning to end. . The debut of the 100% plant-dyed organic mulberry silk series not only opened a new chapter in the apparel industry, but also demonstrated the brand's determination to adhere to the path of environmental protection and fashion in the future. In the future, we will continue to wait and see, and hope that INICIO X Impression Grassland will continue to lead the industry in innovative technologies and present more fashionable boutiques!
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