Italian underwear brand Diesel's unique crazy temperament

Since its inception, the creative idea of ​​the Italian casual fashion brand Diesel has always focused on the expression of social ideas. In 2008, the Diesel spring-summer series printed adhering to its consistent style, combined with the environmental theme of “global warming”, through a group of photographs in a humorous way to show the world’s major cities or buildings after undergoing climate change (including New York, Paris, London, Venice St. Mark's Square, Smolny Hill National Memorial Park) "The Future".

Life fast, the fast pace of work, the fast pace of entertainment, and the fast pace of information, DIESEL 08 seems to convey the concept of time in the spring and summer. Museums, helmets of the future are all indicating the flow of time, time is evanescent, fashion is like time, changing rapidly!