Often marketers complain that R&D personnel: R&D products are not personalized enough, new products are expensive, and there is not enough competitiveness; R&D staff often ridicule marketers: they don’t know the characteristics of new products, and good products don’t sell. I told the marketers that if the awareness of new products is high, they will form a queue to buy out without going out. What do you want your marketing staff to do? I told the R&D staff that if the marketing staff is aware of the technology of the new products, even the ordinary products can be fooled into the hot goods. What is your value?
In actual business and life, situations like this are very common. We often hear such a voice: "Our country is too poor." "The quality of Chinese people is too low." "The mechanism of our company is too bad." "My superior level is too embarrassing." "My parents have no ability to let me live like a child's child." "Something has limited my development." "I have not developed in the department." Opportunity"……
Their subtext is: "If I was born in a developed country, it would be fine." "If my company can be like a company in the world's top 500," "If my parents have the ability," " "If we have a relationship with our family," "If I meet a certain Bele, you will be fine."... They believe that there is no money for starting a business, that there is no interpersonal relationship in development, no one can win without fame, and there is no Bole in success. No, it’s not good to have a lover who can’t be married. In short, they think of anything about success and entrepreneurship, but they don’t think of their own role and value. This type of person always hopes that others have already created conditions for them, so that they can easily do their best, and that performance and good life are at their fingertips. If they do not create good conditions for them in reality, they will start complaining about complaints.
This is a very serious disease. It is said to be "objective condition dependence", dependent on others, and not self. The ugly thing is "spiritual parasitic disease", dreaming of relying on the grace of others to live, plus a grumpy mouth. The more basic root cause of this disease is that it has no confidence in itself, has not tapped its own potential in thought, and has not exerted its own subjective initiative. However, the pursuit of a good life is no different from ordinary people. When there is too much difference between one's own ability and the actual situation and desire, one side is the inferiority of the reality, and the other is the "spiritual self-defense type. Discontent in the environment).
On February 24th, I gave the marketing staff a training class and heard a business person say that sales are mainly driven by advertising. I asked the "advertising dependent patient" at the time: Is the idea of ​​selling just relying on advertising to sell goods? The advertising has invested 100 million yuan and the income is tens of millions. This kind of enterprise has not been without it. As a result, how many such enterprises have become the cannon fodder for enterprise competition? It’s not good to do marketing without advertising, but what kind of “advertising†is more effective? The two armies meet the brave, win more confident advertisements, do self-sponsored advertisements, and make self-recommended advertisements! When Emperor Ming was born, the debt was nearly one million, and the advertising fee was not worth a penny. At that time, there were nearly one hundred enterprises in the industry. Any one of them was bigger than us. Some enterprises had a scale of over 100 million yuan. What should Huang Ming do? It is the spirit of "all things in the air". I don't put the difficulties in my eyes. I am going through the popular science and marketing in various places, experiential marketing, and the stupidity of the activities is also close to the consumer's market stall. "advertising". Later, we innovated to think of "product for advertising", published an advertisement in the provincial newspaper, then the advertisement also said a momentum: "Who said that solar water heaters can not be elegant? Huang Ming solar dare Brand appliances are on the same stage! "My site is my master. Although our resources are limited, we have great enthusiasm and enthusiasm. The young Emperor Ming slammed Fang Hao and shouted the slogan of making Chinese solar brands. It was done after the year.
The worse the objective conditions, the more difficult and dangerous, the more actual opportunities, the more explosive. There is nothing to worry about in the development of the enterprise. The core of the team's survival depends on fighting spirit, paving the way, meeting the river and crossing the river, overcoming one difficulty after another, the victory will be in front of us. The same is true for individuals. To look down on the old, to have an independent spirit, to have the strength to struggle! The kind of reliance, cowardly, and unconfident people not only bring disasters to themselves, but also the elimination targets in the team. On the side of the sinking boat, thousands of sails pass, and the disease tree is in front of Wanshuchun. The team will not let the "ill tree" and "sink boat" drag and block, take care of, care for, and pull these "dependent patients", that is, other people on the team. Unfairness, only in the case of spurs to promote their unsuccessful results. Individuals must recognize these crises, recognize the disease, get rid of the reliance on thinking, live out the vitality, live out their own values, and live out the wonderful life!
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