Industry competition has intensified, product homogeneity has been severe, unit profits have fallen, and promotion costs have soared. In the new market environment, many companies, whether multinational or private, industrial manufacturing or fast-moving, feel unprecedented competition and survival pressure, but Development is always the theme pursued by enterprises. As the marketing leader of the company, it is incumbent on the heavy responsibility. On the one hand, it is the increasing sales index, and must also take into account the value pursuit of investors' profit. Look for balance in the boundaries between input and output, and taste life in the replacement of success and failure.
Marketing, still the choice
This is the marketing person, a career choice without a successful end, a habit of drifting and wandering.
The marketing work has enabled many people to dedicate their youth and overdraft health. Many people have fallen in the face of fierce market competition. They have been drifting, rushing or sinking in frequent personnel turnover, and some people have chosen to leave.
Someone left the crowd is ready to make a comeback; some choose to start their own business and start the boss; some have changed their careers and seek development.
The growth of age, the replacement of the industry, the family, the house, between the ideal and the reality, in the face of pressure and struggle, began to breed a little tired. Perhaps it has witnessed the ebb and flow of many careers, the taste of too many people's points and combinations, and began to yearn for a stable life.
I have considered escaping from marketing and have had many opportunities. The life of nine and five nights, the warmth of the family, the laughter of the son, the satisfaction of income, and the calm life are all natural and reasonable.
But many people, like me, are still obsessed with staying for a long time, afraid of sudden self-lost, or worried that passion is like a cloud of smoke. In the unsatisfactory, when I am disheartened, what supports me is the deep love of the profession, both the attachment to the past and the hope for the future.
Marketing changes people's character and thus changes people's destiny
Since the center of marketing is sales, and the essence of sales is dealing with people, it may be your customers, consumers, or even competitors. The success of sales work comes from selling their own products before selling them. How to make others Accepting you first requires not only your dressing, your words and deeds, but also your life.
In fact, the process of life is a process of marketing yourself. How to let the society accept you, the world recognizes you, friends appreciate you, and loved ones love you. It is the goal that everyone pursues, whether it is a noble person or a common man.
Because each person's nature is different, and the way they perceive and act differently, they form different personality deviations, such as cowardice, lack of self-confidence, ignorance and irrationality, etc., which cause certain obstacles to their lives and work. And frustration, how to solve this problem? The way to change your personality is. Then the nature and content of marketing work may be a better way to change a person's personality through the accumulation of marketing experience and related training.
Yuan Yiping often encountered failures when he was just insured. When I met a monk, I broke the word, 'The reason you can't touch me is that I can't accept you'. How do you do it? 'The original Yi Ping asked sincerely. 'Know yourself and change yourself. 'Afterwards, Yuan Yiping finally became a generation of sales masters through continuous self-learning and perfection.
I remember that when I was young, I belonged to those who were introverted and ashamed of words. When I was in school, I was afraid of organizing activities. However, as I gradually moved to the society, my experience gradually increased and my personality began to change a lot. I just graduated from college and assigned to a state-owned enterprise. I was bored and I met a businessman who was doing dry goods in the South. The income gap (400 yuan per month for state-owned enterprises) made me want a wealthy life. Take out the salary of the whole month, press the next box of goods, the next day, sell in the street restaurant, less than 2 hours, all sold, and earned 60 yuan, from then on, and for their own future Marketing work lays a solid foundation.
I am not the former me. Through decades of marketing work, not only the material benefits, but also the psychological stability and open-mindedness.
Marketing work has accumulated capital and increased skills
Most of us start with sales, from simple order acquisition, customer creation, to focusing on a market, managing a team, we have experienced many processes from strange to familiar, from simple imitation to unique innovation. There are tears in laughter; success involves hardships, we may have neglected our parents and left the family, but the expansion of the market and the growth of the company made us feel gratified. In the process, we grew up and learned to be strong.
Because of concentration, so professional.
Because we have experienced the great changes in China's market economy and experienced the market environment and competitive situation in different periods and different regions, marketing work itself is a work that needs to give full play to subjective initiative and judgment, especially in China's uncertain market. . Therefore, the accumulation of experience is very important for sales work. Successful marketers can not dig from one or two books, and can be accomplished in one or two skills training. This requires practice and time accumulation.
Because of the profession, we make our families better and gain the ability to survive in society. This ability comes from understanding ourselves, understanding others, and integrating society.
Because of the profession, we can better assist our customers and pay attention to the market; assist the superiors and raise their subordinates. Because of profession, we can be respected and loved. Like a happy messenger, providing help and methods, focusing on the process and results, 'giving people and fish. It is better to teach people and fish.
Happy marketing, happy life
Someone said: 'Work is happy, life is like heaven; work is painful, life is like hell'
Work is an important part of people's life. A stable and satisfactory job is the goal that everyone pursues, but not all can do as they wish, so it is important to determine their career direction in the early stage. Self and family provide resources for survival, and more importantly, there is a stage to achieve oneself, the achievement of the cause, that is, the realization of personal social value. From the day when marketing was chosen, it seems that it is a clear life trajectory that establishes life. In this process, we constantly evaluate ourselves with various rational and perceptive methods. , market coverage, sales growth, etc., emotional self-evaluation, external recognition, etc. In the left and right swings, we progress and grow in the balance of the upper and lower.
Due to changes in the company, I left a city where I worked and lived for two years in the dealers and my colleagues. A text message from a salesman made me feel gratified: 'Thank you for your support and help. I have learned a lot of things together, I wish you a good trip, a good life for a safe life! '
Some people think that marketing is a hard and unsettled job, both from the pressure of market competition and the internal requirements of the company. Indeed, the bitterness of marketing is not only physical but also spiritual.
About happiness and pain is actually an issue of attitude. Because happiness comes from your heart.
A Western philosopher said: 'There are two kinds of people in this world, one is a happy pig, the other is a painful person'. Passion, challenge, success, strength, and excitement may be the common vocabulary of marketers, but monotonous, boring, mediocre, courageous, numb and marketing people have no chance. 'Pain and happy people' is also a good choice
Happiness comes from the inner attachment, the feedback, the warmth of the team and the support of love.
Wake up every morning with this kind of expectation and pleasure to invest in a day's work, it is a very lucky thing, because we are still on the road, do not know how far the future road, how long, but marketing I choose because I love it!
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