Italian origin brand FANMDIS in hand with Hangzhou Tower

FANMDIS, a menswear brand from Italy, is home to premium garments and headquartered in Florence, Italy. In April 2009, after more than half a century, the Italian fashion brand chose Hangzhou Tower, the best high-end shopping mall in China, and began its journey in China.

FANMDIS, a menswear brand from Italy, is home to premium garments and headquartered in Florence, Italy. In April 2009, after more than half a century, the Italian fashion brand chose Hangzhou Tower, the best high-end shopping mall in China, and began its journey in China.

Since the end of the last century, with the rapid development of China's economy, China's high-end consumer goods market has continued to heat up. On the contrary, the European economy has declined in recent years and the entire consumer market has rapidly declined. China has undoubtedly become a place where Europe’s major brands have become increasingly treasured. FANMDIS also keenly aware of this business opportunity, the company's headquarters has been concerned about the changes and development of the Chinese market, and in 2007 began to carry out on-site investigation and verification of China's clothing apparel market. After two years of research on the clothing market data analysis and target group consumer demand, FANMDIS headquarters decided to formally introduce the brand to China, and adjust and innovate the model and design of the product according to the Chinese characteristics of the body type and target group consumption characteristics. .

At the same time, the high level of the Hangzhou Tower has also been paying attention to FANMDIS, a fashionable, elegant and natural Italian brand, and has made a comprehensive understanding of its brand positioning, product style, and individual product characteristics. After many contacts, the two parties reached a consensus on cooperation and FANMIDS decided to officially enter Hangzhou. In April 2009, FANMDIS Hangzhou Tower opened its curtain on the second floor of the International Pavilion.

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