Li Ning Changsha flagship store opened to help Xiaopeng Peng

On December 12th, Li Ning, the leading brand of Chinese sports brand, officially opened its flagship store in Huangxing South Road, the first flagship store in Central China. One of the representatives of the "Hunan Army" of the Chinese Olympic Games, Olympic champion Li Xiaopeng, was invited to the scene to congratulate. The audience had an opportunity to contact the Olympic heroes of his hometown. He listened to the voice of the Olympic champion.

The newly opened Li Ning Changsha flagship store is the latest five-generation image store of the Li Ning brand, and is also the fifth flagship store opened by Li Ning in Beijing, Shanghai, Qingdao and Xi’an. Li Ning Huang Xing Nan Road flagship store has a total area of ​​1200 square meters. The first floor is a men's sports special zone, the second floor is a women's fitness special zone, the third floor is a women's sports special zone, and the fourth floor is a men's and women's sports fashion special zone to meet the needs of different consumers. On the day of the event, Li Ning company leaders, consumer representatives, local media friends and Olympic champion Li Xiaopeng had a face-to-face exchange to share the Olympic life of this famous Hunan gymnast.

In this year's Beijing Olympics, Li Xiaopeng led the Chinese Gymnastics Corps to win 9 gold medals with a steady performance. It successfully demonstrated Li Ning's spirit of “everything is possible”. At the opening ceremony, Li Xiaopeng publicly claimed that he was a loyal supporter of the Li Ning brand. Li Xiaopeng said that for many years, Li Ning’s products have been accompanied and protected by his teammates through his sports career, making outstanding contributions to the Chinese gymnastics team’s continued championship. At the same time, Li Xiaopeng also described his special feelings as a gymnast to “Li Ning Big Brother,” and expressed his gratitude to coaches and teammates for supporting Li Ning Brother and Li Ning brand for many years.

At the opening ceremony of the flagship store in Changsha, senior leaders of Li Ning stated that “it is from sports and used for sports” is the aim that Li Ning has consistently adhered to. Since its inception, Li Ning has always paid attention to and supported the world, especially Chinese sports. The development of the successful sports marketing strategy makes the Li Ning brand deeply loved by domestic and foreign consumers. The opening of the Li Ning Changsha flagship store will enable the Li Ning brand to better integrate into the historical and cultural city of Changsha, and bring more and more updated Li Ning products to Changsha consumers. Li Ning hopes to be able to be with everyone in Changsha in the future. Consumers grow together and develop together.

Li Ning will not only be a sports product brand, but also a symbol of Chinese brands. In the process of Chinese sports brands going to the world, Li Ning is destined to lead!