The author believes that the more the economy is in recession, the more energetic the company will be.
Under the economic crisis conditions, companies may wish to read or take a look at "Liang Jian", because "Liang Jian" will bring a lot of spiritual encouragement to the corporate people, which will remind people of many emotions.
"Liang Jian" is a work based on the theme of military affairs. Its expression of "the spirit of the bright sword", that is, the spirit of "knowing that it is a death, but also the sword is unsheathed", shows the heroic spirit of the Chinese military, and shows it as a The temperament of professional soldiers - the military soul.
In fact, business wars are like battlefields. Today, the market is getting harder and harder to do. The work of "Liang Jian" can also bring inspiration and reference to the marketing staff of enterprises and "market warriors".
1. Offense is a better defense. In the front defense battle, Li Yunlong took the initiative to attack the enemy's situation, found the devil's command, and concentrated on the gunfire to win the battle. For the operation market, "the thief first smashes the king", through the courage to challenge the leader, stronger than himself, clever strategic warfare, like Li Yunlong, does not follow the common sense, does not follow the order from the superior requirements of Yu Jialing breakout, Instead, after careful analysis, the reverse broke out from the front and the result was successful. In the current economic crisis situation, in fact, marketers must also learn to reverse thinking, through active attack, rather than sitting on the currency, through the promotion of new products, mining new selling points, channel sinking, promotion innovation, flexible and flexible distribution model, etc. Looking for market growth points, we must be good at breaking empiricism, so as to invigorate the spirit, abandon the need to rely on more, and better share the market.
2, winning the leader and being the leader. Why Li Yunlong’s troops can become a “wolf†team of “squeakingâ€, why Li Yunlong’s independent team has strong cohesiveness and strong combat effectiveness. In the final analysis, there is a leader in this team who takes the lead and “takes meâ€. "Li Yunlong, whether he is the head of the independent regiment or later promoted to the division commander, in the face of every battle, he can put down the shelf and lead the subordinates to rush. In the current economic downturn, why not operate the market? If you want to build a high-performance marketing team under the conditions of adversity, as the team leader, you must get rid of the "office decision-making and management", and abandon the closed-door car, but should actively implement the walking management, on-site management, and the same. In the face of trouble, with the front-line staff, insight into the market, insight into customers, insight into competitors, and thus touched them and won the initiative of the market.
3. Learn to ask resources for the market. Li Yunlong’s independent team of the Eighth Route Army, with poor equipment, lack of clothing and wear, lack of supplies, and no advanced weapons such as “mortarsâ€, but he did not feel discouraged, nor did he blame others, but did not wait for the initiative, but took the initiative to attack. I tried my best to seize resources and equipment from the enemy, and later strengthened the troops, improved the conditions, and continued to obtain favorable development conditions. At present, many enterprises are faced with difficulties such as insufficient funds and resources. Faced with these difficulties, enterprises should actively seek for good ideas, grasp the opportunities of supporting policies for small and medium-sized enterprises through the state, and integrate downstream resources such as suppliers to downstream channels. And the terminal needs resources. By improving product structure, developing new markets, new customers, and innovating market operations, we can “follow the war with war†and “foster the market with the market†to compensate for the current situation of insufficient funds and resources. Looking for business opportunities in the crisis.
4. Create a strong team. Li Yunlong is a team to build a master. The team he created has distinctive personality characteristics. This is the fifteenth episode. What Li Yunlong said is that as a team, there must be temperament, character and soul. This is the spirit of unbeatable. The narrow road meets the spirit of the brave sword of the brave and the spirit of the team. On each battlefield, Li Yunlong loved his subordinates, and members were wounded and folded to save without throwing any soldiers. At the same time, treat subordinates, be brothers, and even smoke a bag of cigarettes with the soldiers. In terms of team motivation, the Kuomintang relied on the "now ocean" to motivate, and Li Yunlong relied on the first line, relying on the insignificant move of gently patted the shoulders of the soldiers, but these were enough to motivate the soldiers to fight.
The economic downturn, corporate performance has declined, and the business team has become unstable. Therefore, as the former Hong Kong Chief Executive Tung Chee-hwa said, when the economic situation is good, it is not necessary to raise the salary. However, when the economic situation is not good, it must not be With a pay cut, when Tung Chee-hwa passed the economic depression, he used the practice of paying bonuses to win over the hearts of the employees, so that he could go to the next heart, and his profits would be cut off, and the difficult time of the enterprise would be passed. As the majority of small and medium-sized enterprises, we must treat employees' remuneration as carefully as possible, and not let the company's "seed" talents be lost in order to reduce the cost of the moment, thus losing the root of the outbreak in the coming year. Through relatively stable salary, even the high-level automatic reduction of treatment, and employees remain unchanged, in difficult times, more employees should be given care and support, more initiative to communicate and communicate with employees, to maintain employee loyalty and centripetal force.
5. Create a strategic alliance. "There are no eternal friends, no eternal enemies, only eternal interests." "Friends turn to the enemy only in an instant." This is a quote from the Kuomintang general Chu Yunfei. Used in shopping malls, the same applies. In the current economic downturn, how do manufacturers treat relationships with channel providers? As a manufacturer, can it form a "competition" relationship with competitors? However, we have found that anyone who crosses the river to dismantle the bridge and unloads the killers will not do much, and will not go far. Only by forming a cooperative and complementary relationship with upstream and downstream customers and competitors can an enterprise have the foundation and foundation for further strengthening and expanding. Why is Wahaha still able to maintain steady growth under the current unfavorable situation? There is no such thing as a break in the capital chain. In the final analysis, Wahaha has built a win-win-based interest alliance body-channel distribution body. How big is the heart and how big the stage is. The mind and realm of an entrepreneur determines how long the company can do and how long it can last. The reason why Wahaha can remain unbeaten is because everyone is always profitable. Everyone has become a grasshopper on the rope and formed a strategic alliance. Under this system, everyone has found their own value orientation and each should get The interests of this, the full protection of this kind of interest, make Wahaha and the upstream and downstream channels constitute an unbreakable barrier, so that Coca-Cola can not start.
COYA Jewelry Co., Ltd , http://www.szsteeljewelry.com