Xtep Guangzhou Branch denied evacuation: only partial business adjustment

Recently, the news of “Xtep’s revocation of the Guangzhou branch office” surfaced due to employees’ dissatisfaction with the company’s compensation plan. However, the reporter’s investigation found that Xtep’s decision was not to withdraw from the Guangzhou branch, but to withdraw the four branches of the Guangzhou branch, including Materials Department, Production Department, etc. The employees of the Xtep Guangzhou branch revealed to reporters that after the above departments were withdrawn, the original office space would give way to the Women's Shoes Division.
Prior to this, Xtep rented a four-story building (17 to 20 storeys) in a office building in Yuehe Road, Tianhe District, Guangzhou as its office in Guangzhou.
On April 24, during normal working hours, reporters saw at the Xtebu office that several offices were already vacant. A larger office on the 18th floor had workers renovating inside. However, the workers did not know that the renovated office was doing What is the use?
A person in charge of the Xtep Integrated Management Department of Guangzhou Branch told reporters that in fact, the incident was not described by the outside world as "the Guangzhou branch was cancelled," but because of "business adjustment", some of the business units were moved to the headquarters. Quanzhou and Xiamen. But the person in charge refused to disclose more specific information.
At the Knitwear Management Center on the 19th floor, several employees stayed in the evacuated offices. The reporter learned that since the end of February this year, they have been told to move to Quanzhou or Xiamen, and this time the evacuation mainly involves the four branches of the Guangzhou branch, namely the Materials Department, Production Department, Knitting Technology Development Department, and Design. The department involved more than 100 employees. Among them, the design department will be relocated to Xiamen, and the other three departments will be relocated to Quanzhou. However, the above statement has not yet received the official response from Xtep.
After the news of “Xtep’s revocation of the Guangzhou branch” was exposed, what the outside world was most concerned about was whether this move meant that Xtep was in a strategic contraction.
All kinds of signs indicate that the speculation about the contraction of the special strategy is not "unfounded". An industry brand manager told reporters that the key lies in whether Xtep's channels in Guangzhou shrink, if only the technology and design departments shrink, "the situation is still normal."
For the office being renovated on the 18th floor, the aforementioned person in charge of the Integrated Management Department said “will be used by the new business department” but did not disclose specific information. However, according to employees of Xtep Guangzhou Branch, this office will be available for use by the Women's Shoes Division after renovation.
Xtep has never been involved in the field of women's shoes. The reporter learned from an employee of Xtep Company that Xtep will set up an independent sub-brand "Love Button" for its women's shoes. At the same time, it will also open up the entire industry chain for entering the women's shoes market. .
In this regard, the reporter wanted to verify with the director of the special step CEO Cai Huiting, but the other party has not answered the phone. In Xtep’s internal office system, the reporter found that in a notice sent to employees by the Xtep Human Resources Management Center on March 30 this year, the “receipt” clearly showed the “women’s shoes division”.
However, a special internal designer revealed that Xtep had previously tried high-end business menswear in Shanghai and registered a trademark for it. However, the past few years have not been smooth. He said, "In all sports brands, Xtep is trying its best to try other fields, but all failed."