Etonic official Xuan Qin Junjie is the first brand friend in China

As the "old bones" of the debut ten years, from "The Golden Flower in the City" to "Qing Yun Zhi", "Da Tang Rong Yao", "Summer of Bubbles" and then to the recent "Hearing Snow House", " "Being good at the end", he has both strength and value. After tempering, he has interpreted countless classic characters and returned with a sense of sporty integrity.

A hundred years of tide brand, the other side

Classic replica, then frenzy

In 1876, Chris A Eaton founded a company named after him in Boston, USA, and later changed its name to today's "Etonic." At that time, Etonic's leather shoes were known as the US military shoe supplier, and later officially entered the sports field, becoming the fashion pioneer of the sports fashion brand.

In 1984, Etonic signed Hakeem Olajuwon as the brand ambassador and launched his signature basketball shoes. Until now, the limited edition re-engraved shoes are still highly sought after by fashionistas. In the 1970s and 1980s, Adidas did not pay attention to the basketball field. When Nike didn't even rise, Etonic had been popular for a long time. The official entry into China, the momentum is fierce, will bring great impact to other American brands, but also bring a fresh air to the tide of aesthetic fatigue, set off a new round of storm.

â–² Qin Junjie X Etonic filmed "Trend ROOM" trend magazine

As the first brand of Etonic Sports brand in China, Qin Junjie not only has his own unique style of wear, but also has a very high self-requirement for his work. For each role he plays, he has thoroughly studied and meticulously stylized it. , figurative, to create a classic role.

This coincides with Etonic's brand philosophy. Etonic maintains high performance requirements, focusing on aesthetic design and craftsmanship, while giving products a younger, more fashionable, and sporty temperament, based on the rich cultural heritage of the century-old brand, with retro classics. Colliding with young forces and combining American design with American sports to create exclusive products.

â–² Qin Junjie X Etonic filmed "Trend ROOM" trend magazine

As a brand friend of Etonic, Qin Junjie also has unique insights into Etonic's products, and more deductively interpret a series of brand core products. In the light and shadow, share his mental journey with the brand. Its products include: Etonic black logo baseball cap (item number: E394327303, E394327304, RMB 129), Etonic black hooded sweater (article number: E294122204, RMB 499), Etonic knitted trousers (article number: E294125101, RMB 469), E -BOW 990 fashion retro tide shoes (RMB 679) and other products that combine performance and fashion. This perfect cooperation, I believe will certainly wipe out more sparks, American style brand, the more the other side, the explosion is just around the corner!

â–² Qin Junjie X Etonic filmed the trend magazine TREND ROOM