Liberation Shoes Status Qufu Fuxing Road

Leading Words: The original lightweight high-top canvas shoes series (based on the original Chinese liberation shoes style) and Chinese traditional brand canvas shoes with rich historical stories are constantly changing themselves to meet the demands of European and American customers.

Liberation shoes used to be popular in the Chinese market, and now the light high-top canvas shoes series that are born out of liberation shoes are on the way to Europe and the United States.

The original lightweight high-top canvas shoes series (based on the original Chinese liberation shoes style) also joined some cold-proof shoes and low-cut styles in the spring. However, he still tends to maintain the original style of liberation shoes. The Chinese traditional brand canvas shoes, which have rich historical stories, are meeting the demands of European and American customers. From an aesthetic point of view, these Chinese brands exhibit anonymity.

Chinese style canvas shoes

The word “Made in China” has different hinting colors under different circumstances. Italian luxury brand Prada is willing to lend to the bank for a three-year period of 360 million euros, and also refuses to accept Chinese companies' capital injections. China’s capital is increasingly enthusiastic about acquiring shares or even acquiring western luxury brands. At the same time, some traditional Chinese excellent brands have also been improved and revived in European and American countries.

Although canvas shoes have been popular in the world for a long time, many young companies have drawn their inspiration from traditional Chinese brands and have shown Chinese classic styles to European and American customers. These Chinese-made canvas shoes also find themselves in the most avant-garde stores. Place.

At the autumn fashion fair for sports shoes held in New York this year, at least four brands with Chinese origins came to showcase their casual canvas shoes, including Huali, Shulong, Liberation and People's brands. In addition, Leap, the French brand revived in China, has also created a brilliant retail performance. In New York's Odin and American Rag, its performance is very prominent, and movie star Orlando Bloom also wears it to take photos.

Although these brands have some very similar characteristics: the shape of the canvas is Chinese style, production is the use of rubber vulcanization technology, many of which brands have upgraded the material, the design also follow their unique inspiration, and Use a portion of the sales proceeds for charitable purposes. Of course, there is also a slight difference between them.

Bobby Touran is one of the owners of the company, claiming that the main goal is to re-imagine the existing brand. As a classmate at McGill University in Montreal, Bobby Touran and Alex Fraenkel were affected by the popularity of China's back shoes, so they decided to work with Fraekel’s childhood partner Danny Danesh to purchase ownership and bring the brand to the United States. As a Finnish photographer and designer of Chinese descent, Shumeng Ye also joined the team responsible for the design work.

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