In the current busy season of the disinfection towel industry, since the end of August this year, Sichuan Yafa, which is known as the leader of China's disinfection towel industry, has once again made efforts to gain a new high. Statistics show that as of September 19, 10 franchisees have successfully joined this month, carrying the Yafa spectrum of disinfection towel wealth legend.
It is understood that this is another strategic highlight of the Yafa disinfection towel since it entered the peak season. Compared with the slow growth of the peers, ADB's steady rise has once again attracted the attention of various media and industry. Some people in the industry said that the key reason why ADB can "list at the top of the mountain" in the fierce competition is that Yafa has been committed to deepening its brand culture in the past few years.
Exploring the interpretation:
——National disinfection towel franchise leader Sichuan Yafa is a company specializing in the development, production and disinfection of towel disinfection equipment/washing materials. The products are based on the concept of “low carbon, clean, environmentally friendly and healthyâ€. Consumer groups. At the same time, Yafa is also the only company in China that can provide a complete solution for commercial towel washing and commercial towel rental. Since its establishment, the company has not only established its own direct disinfection towel distribution center in Chengdu, Kunming, two provincial-level cities, but also recruited cooperative agents for the whole country. As of September 19, 2012, Yafa has nearly 300 franchisees from 23 provinces, municipalities and autonomous regions including Beijing, Sichuan, Yunnan, Shanxi, Guangzhou, Shanghai and Inner Mongolia, and nearly 2,000 retail partners!
In August 2012, as a leading enterprise in the disinfection towel industry, Sichuan Yafa relied on the top number of cooperative businessmen, disinfection towel distribution and market share, in a large-scale “2012 China Top 10 Disinfecting Towels Brandâ€. Ranked first in the brand rankings. Its super high franchise survival rate has made the wealth dreams of countless entrepreneurs, and it has been sung by the industry as a joining myth!
——The development space is sufficient, and the brand structure begins to grow. According to the statistics of the Asian Development Market, the monthly consumption of disinfection towels per capita in China is 5.7, of which the economically developed and large population bases are used more. It can be seen that China’s per capita disinfection towel consumption There is still a lot of room for development. As the “fifth largest consumer hotspot†after real estate, automobile, electronic communication and tourism, the beauty and hairdressing industry, which is growing at a rate of about 12% per year, is bound to work together to disinfect towels to create a “healthy consumption frenzyâ€.
As far as the current situation is concerned, the number of domestic sterilized towel market franchise brands has increased from the initial three or four to thirty or forty, forming a market pattern that is currently uneven. Headed by Yafa Disinfecting Towels, it has a market share of 43% in the market, showing an oligopoly pattern and a high popularity and support. All of this kind, all indicate that the disinfection towel brand pattern has grown.
——Marketing operation, reducing the difficulty for franchisees to open the market. Yafa Disinfecting Towels knows that “the wine is still afraid of the alleysâ€. Since its inception, it has paid great attention to brand marketing operations, including media promotion, which has made the company's brand recognition and reputation. The degree has increased dramatically in a short period of time. But in fact, the real hero comes from the word-of-mouth marketing of Yafa franchisees, merchants and consumers.
As Yafa always believes that franchisees are more familiar with the local market than we are, under their correct development, Yafa disinfected towels have successfully settled in the local hair salons. The hairdresser owner acts as a solid bridge to allow the Yanfa disinfection towel, which has undergone a formal production process and 100% sterilization rate, to be delivered to the end customer (consumer).
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