Recently, the “Eurasia Popular Fabric Platformâ€, which was established by the Haixi Branch of the China Textile Research Institute (“China Textile Institute Haixi Branchâ€), was officially put into use. The platform adopts a combination of online and offline mode for fabric information transmission. Entrepreneur designers can use this platform to master the latest Eurasian popular fabric information without leaving the country or even leaving the house.
The Eurasian popular fabric platform consists of two parts, one is the online part and the other is the offline part. The online part can be found on the website of the Haixi Branch of the China Textile Research Institute to check the latest popular fabric information in Europe and Asia. The offline part of the Eurasian popular fabric platform is a physical exhibition room located in the Haixi Branch of the China Textile Institute, where specific fabric samples can be viewed.
According to reports, these fabric samples are mainly from the top producers in the country, and after passing the professional inspection and inspection institutions, they are sold to famous brands such as LV, BURBERRY in Germany, Italy, South Korea and Taiwan. ADIDAS, TORY BURCH, BROOKS BROTHERS, ESPRIT, GERRY WEBER, BETTY BARCLAY, etc.
This Eurasian popular fabric platform is open to the whole society and is free of charge. Why do they have to spend so much effort to engage in this fabric platform if they don’t make money? For the reporter’s question, Wang Jiajia, deputy dean of China Textile Institute’s Haixi Branch, said that this is also from the experience of their business services. "We learned in the process of serving enterprises that many textile and garment enterprises urgently need to understand the fashion trends of textile and apparel fabrics, but they either have no way to start, or spend a lot of energy and resources to go abroad to participate in popular fabric exhibitions, then develop or imitate, such a Not only have they invested heavily, but they have always been slower in time. So they have taken advantage of the strong technology and extensive industry information resources of Haixi Branch and China Textile Institute to build a European and Asian popular fabric platform to provide information services for enterprises. The idea."
After doing it, with the support of China Textile Institute and some top domestic and foreign manufacturers, their Eurasian popular fabric platform was established in just three months.
“Monthly, we carefully selected 30-40 pieces of fabric from the collected fabrics, made them into hanging samples, placed them in the exhibition room and uploaded them to the website. We regularly update these fabric samples every month.†China Textile Institute Haixi Branch Dean Assistant Zheng Xiaojia said that after the establishment of the platform, the company received enthusiastic response from the company. Many companies came to inquire about fabric details, including many well-known domestic clothing companies like Jiu Muwang, and often went to the platform to find the fabrics and business opportunities needed.
According to reports, at present, the Haixi Branch of China Textile Institute is working hard to broaden the channels and continuously improve the construction of the popular fabric platform in Europe and Asia, in order to build a garment enterprise in Jinjiang, serve Daquanzhou, radiate Haixi, and face the whole country and even Europe and Asia. A clothing fabric display platform. Let the vast number of manufacturers and entrepreneurs first understand the latest popular fabric information in Europe and Asia, provide intellectual support for their production and operation, boost enterprise products to occupy the high-end market, share the power of science and technology, and share the fruits of technological development.
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